Video Ad Server
A real-time video ad server engineered for optimization
The world’s first easy-to-implement header bidding solution.
On-the-fly creative optimization for consumer engagement
SpringServe was founded to provide a suite of ad serving tools that make digital advertising more efficient. We have designed our products to operate as openly as possible, and to work within the digital advertising ecosystem in a friction-free manner. Customization is at the heart of effective ad serving, and our tools are engineered to adapt to your business environment. With real-time reporting, white box optimization, a blazing-fast user interface, SpringServe is truly ad serving as it was meant to be.
We have made two big additions to SpringServe today: tiered waterfalls and demand tag video file uploads for all accounts. We have also debugged a synching issue with Moat data. Core Improvements Tiered Waterfalls One of the most requested features in SpringServe has been an option to lock demand tags in place in the waterfall. You[…]
In our latest release, we have made a number of feature additions, including Dashboards, detected domain and player size targeting, Device and OS targeting, and Demand Partner client users. Feature Additions Dashboards Your SpringServe homepage is now an improved Dashboard! In addition to the tiles showing today’s Performance and Financials, we’ve added a number of graphs[…]
In our latest release, we have added detected domains and missed opportunities to reporting, and increased granularity for geo-targeting for your demand tags. We have also added a VAST Tag Tester that can assist in troubleshooting. Feature Additions Updated Geo Targeting for Demand Tags SpringServe has expanded its targeting capabilities on the demand tag level. In[…]
In our most recent release we have added multiple account views and demand tag flight dates to SpringServe. We have also made improvements to reporting data and auto-optimization. Feature Additions Multiple Account Views SpringServe has added the capability for users to have access to multiple account views from a single login. This update eliminates the need[…]
In the most recent release, SpringServe integrates MOAT quality data into the UI, releases JS VPAID, improves demand tag request capping, and offers numerous improvements to Supply Tag reporting and tag export. Reporting Additions and Improvements MOAT Quality Report Center We want the traffic flowing through SpringServe to be clean an monetizable, so we have[…]
In the most recent release, SpringServe has improvements in reporting, tag creation, and domain lists. The big news is our newest feature: the addition of Demand Tag timeout distributions. Feature Additions: Demand Tag Timeout Distributions If you are concerned about latency, you can set a timeout on your demand tags. The number of timeouts and[…]
At SpringServe we were excited about this concept called Header Bidding. Everyone was talking about it, but there was not a ton of information out there on how it worked. We wanted to be able to offer a solution to our existing publishers, so we started digging in. What we found was that there were[…]
There are two core tenets of running a successful web property: Deliver a great user experience Create revenue via advertising to help pay for great content However, sometimes these goals are at odds with each other — these worlds collide when it comes to advertising. Occasionally, the best-paying advertisements add a significant amount of latency to[…]
Operating a Syndicated Network From my experience, running a syndicated business is high risk and high reward when you have the formulas right. To scale your business and to make smart business decisions you need data. Traditionally, to run a syndicated business, you have to rely on multiple platforms and get data from each of[…]
SpringServe Additions: Optimization: SpringServe released its first automatic optimization algorithm! Activate it on the ‘Optimization’ tab on the supply tag. Users can do the following: Enabled/disable optimization Select the metric to order their waterfall — Score, Fill Rate, Response Time Set requests needed on a demand tag to be included in optimization (‘Minimum Request Threshold’). Set[…]