SpringServe Publisher Latency Controls

There are two core tenets of running a successful web property: Deliver a great user experience Create revenue via advertising to help pay for great content However, sometimes these goals are at odds with each other — these worlds collide when it comes to advertising. Occasionally, the best-paying advertisements add a significant amount of latency to[…]

SpringServe Syndication Network

Operating a Syndicated Network From my experience, running a syndicated business is high risk and high reward when you have the formulas right.  To scale your business and to make smart business decisions you need data. Traditionally, to run a syndicated business, you have to rely on multiple platforms and get data from each of[…]

A Start to March Madness — Optimization and More

SpringServe Additions: Optimization: SpringServe released its first automatic optimization algorithm!  Activate it on the ‘Optimization’ tab on the supply tag. Users can do the following: Enabled/disable optimization Select the metric to order their waterfall — Score, Fill Rate, Response Time Set requests needed on a demand tag to be included in optimization (‘Minimum Request Threshold’). Set[…]