April Showers with SpringServe

In our latest release, we discuss improvements to Demand Tag features, quickstats on the DirectConnect page, Key-Value management in the API, and Invoice PDFs. Feature Additions Postal Code targeting is now available on your demand tags for the United States, Great Britain, and Canada. Set Postal Code targeting in the Geo Targeting section of your[…]

Demand Partner Targeting

In this release, we discuss Demand Partner Targeting and UI Improvements to the DirectConnections page. Core Improvements Demand Partner Targeting Domain Targeting, Budgeting, and Frequency Capping can now be set on the Demand Partner level. If your partner has a global black list, you can implement it here. You can also apply budgeting, flight dates,[…]

SpringServe has Sprung

In our latest release, we discuss Key-Value Targeting, the Billing page in the UI, Dayparting, and DirectConnect targeting transparency. Feature Additions Key-Value Targeting Custom Key-Value targeting allows you to target and report on custom parameters passed by your supply partner (e.g. zone id, sound, browser, etc.). Creating your Keys From the Settings menu, navigate to Keys.[…]