Timeout Distributions and Reporting Improvements

In the most recent release, SpringServe has improvements in reporting, tag creation, and domain lists. The big news is our newest feature: the addition of Demand Tag timeout distributions.

Feature Additions:

Demand Tag Timeout Distributions

If you are concerned about latency, you can set a timeout on your demand tags. The number of timeouts and the average timeout length is shown as a metric on the waterfall page for a supply tag. Timeouts is the number of time the demand tag times out without receiving an ad. Reducing the timeout setting for a demand tag allows tags lower in the waterfall more opportunities.

As before, you can add a customized timeout for your demand tags. Now, SpringServe provides you with more information so you can make a better decision. In a feature completely unique to SpringServe you can see the distribution of timeouts for a demand tag. On the Settings tab of a Demand Tag, hover over the graph icon to the right of Timeout Settings and a Timeout Distribution chart will appear.

response distribution

This chart shows the distribution of Impressions over seconds. If you see that most of your impressions are made before a certain threshold, you may want to reduce the timeout to that threshold.

The default setting for demand tag timeout is 20 seconds. Toggling the Timeout Settings to Custom allows you to enter a custom number in the Set Timeout box. Save changes and forget about latency.

Reporting Additions and Changes:

Homepage Reporting

Several improvements have been made to reporting seen on the SpringServe homepage. These include:

  • Account Manager filter
  • Additional Date Range options
  • New reporting fields
  • Changes to metric names

Account Manager

SpringServe now allows you to assign account managers to supply partners. With this addition, you can have accountability among members of your team. Reports can be filtered by account manager, allowing you to see how your team members are performing.

Account manager for a supply partner can be set in the Groups page. In Supply Partners Settings, select a name from the Account Manager dropdown list to assign a member of your team to the supply partner.


In the Filters section of the homepage reporting, you can now select an Account Manager Filter.

Reporting_Account managers

Date Range Options

The Date Range in Report Settings has two additional options: Last Month and Month to Date


New Reporting Fields

Toggle to the full report to see additional metrics:

  • Margin
  • 50% Completes
  • 100% Completes
  • Clicks
  • Supply Timeouts
  • Opp %
  • Opp Fill
  • Player Loads
  • Player Fill Rate

Reporting Name Changes

For clarity, the following metrics have been renamed:

  • Requests is now Total Calls – total number of calls to the SpringServe adserver.
  • Usable is now Requests – the number of requests that are usable, based on Supply Tag targeting
  • Fill Rate is now Request Fill – calculated as Impressions/Requests


Downloadable Reports

These improvements have been made to downloadable reports (to download a report, click the download icon next to the Run Report button).

  • Rate fields are no longer formatted as percentages
  • IDs for supply Tags and Demand Tags are in Reporting

Other Improvements

Default Optimization

Now when you create a supply tag, it is automatically set to use optimization with the following default settings:

  • Optimization Metric: Request Fill
  • Lookback Minites: 90
  • Minimum Request Threshold: 3000

If you are expecting lower volume or have a lot of demand tags, you may want to set the Minimum Request Threshold to a lower number. See last month’s release notes for more on Optimization.

If you want to manually set the waterfall, toggle Optimization to Disabled.

Active/Inactive Tag View

You can now select which tags you want to see in the Supply and Demand Tag tabs, the waterfall page for a Supply tag, and the tag association modals. The default view is Active; you can also show Inactive or Any Status.

Tag status can be updated in two ways:

  • On the Supply/Demand tag page: click on the icon in the Active column to switch status


  • On the settings tab for a particular supply or demand tag: toggle between Active/Inactive in the Status field.


Domain List Link

Now when you target based on a domain list, you can click on the name of the list to open its Settings page in another tab.

Targeting_domain lists

Domain List Removal by CSV

In the Settings page of a domain list, you are now able to remove multiple domains using a CSV. Upload a CSV in the settings page and in the Action Field, select Remove From List.

Domain list_removeSupply Tag Export Tag

In the Export Tag tab for a supply tag, you can select how the tag is formatted based on Tag Type:

  • Third-Party
  • Springserve
  • Vidible


Adding Macros on supply tags is also easier: simply check the box next to desired macro and it will appear in the export tag.

Bug Fixes:

  • Report cards now reflect timezone of query. Numbers reflect total of query run
  • No fee set on demand partner
  • UI shows N/A rather than $0.00 and Impressions


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