Rev per second opti, custom VAST extensions, house ad management, and more. Feature Additions Revenue Per Second Optimization SpringServe allows you to select the optimization metric that best fits your... read more →
Competitive exclusions targeting, global frequency cap improvements, and updates to the UX and reporting. Feature Additions Competitive Exclusions Targeting on Demand Tags For demand tags behind a pod supply tag,... read more →
Performance pricing, new macros, global f-caps, supply tag key-value targeting, and more! New Features Performance Pricing If you have payment models based on performance, you can now implement this demand... read more →
More robust targeting, macro overrides in DC, improved quickstats graphs and summaries, and demand partner on creatives. Core Improvements Segment Pixels As we continue to improve the robustness of our... read more →
Duplicate creatives, brand targeting, and house ads are now available in SpringServe. Core Improvements Duplicate Creatives When running your pod inventory, you can now elect whether or not to allow... read more →
Additional server side header bidding adapters, HB bid density, ad quality, partner segments, and more! Core Improvements Header Bidding Additional Server Side HB Adapters Header bidding (HB) demand in SpringServe... read more →
Server side header bidding, label client users, improved ad pod management, browser reporting, and more. New Features Server Side Header Bidding Server Side Header Bidding is now available for beta... read more →
US privacy, pod and VAST only improvements, report filters, and more. Alerts California Consumer Privacy Act (CCPA) With the California Consumer Privacy Act (CCPA) coming into effect on January 1,... read more →
Introducing inventory routers, improvements to pod reporting, supply and payment chain, and additional account defaults. Feature Additions Routers SpringServe has developed routers, a new feature which gives you even more... read more →
Improvements to pod reporting and ctv verification, sellers.json updates, bid density reporting, and more. Core Improvements CTV & Pods IVT Options With CTV inventory on the rise, more IVT vendors... read more →