Feature Additions Third Party Pixels We have expanded our support for third party pixels on your SpringServe demand tags to include additional events and JS pixels. You can now add pixels for quartiles and clicks in addition to impressions. When you click + New Event Pixel, a dropdown will appear where you can select when the[…]
BroadFall Delivers Up to 30% Revenue Lift with Increased Speed, Control, Transparency and Revenue for Video Advertising NEW YORK, NY–(Marketwired – Dec 12, 2017) – SpringServe, the leader in open video ad serving, today announced the release of BroadFall, a new methodology for managing video demand for publishers. BroadFall gives publishers much more control of[…]
Feature Additions Header Bidding through BroadFall BroadFall With a traditional waterfall, an ad request will passed to each tag in priority order. SpringServe is excited to announce BroadFall, a new call logic which allows for both a broadcast call and a traditional waterfall. With BroadFall, you can add tags to a broadcast tier. These tags[…]
SpringServe is proud to introduce BroadFall, a powerful new approach to video yield management for publishers, as well as a streamlined, no-coding-required approach to video header bidding. BroadFall will provide our sell side clients with the ability to call all premier demand partners simultaneously, including video header bidding and server-to-server integrated buyers via RTB, alongside[…]
We are excited to announce that we will be sponsoring the upcoming AdMonster’s Publisher Forum in Nashville from November 5th to the 8th. This year’s theme, “Defining the Future of Digital Media” is fitting for SpringServe, an open video platform that helps publishers handle the multitude of complexities that they face in video today. The[…]
In our latest release we discuss expanded reporting for domain by geo, and additional sizes. We also discuss new KPI targeting metrics, macro additions, and UX improvements. Core Improvements Domain by Geo Reporting By popular request, we have released Domain by Geo reporting. Geographical regions are broken out into the following: United States (US) Canada[…]
xIn our latest release, we discuss Trust but Verify, Environment improvements, new macros, reporting additions and expansion of selectable metrics, and UI updates. Feature Additions Trust but Verify We are excited to announce support for AOL’s Trust but Verify (TbV). TbV is a new program from AOL (currently in Beta) that allows ad requests to[…]
The SpringServe platform has made it easier to monetize your inventory through tags and Direct Connect. In addition to the ease of use, this set-up has a few additional benefits: Improved Latency: With significantly fewer ad calls made from the browser because of server side decisioning, your site will run faster Server Side Optimization: Since[…]
In our latest release, we discuss IVT options on Demand Tags, secure targeting, improved support for VAST only tags, client access to scheduled reports, selectable metrics in reporting, and Supply Tag environments. Feature Additions IVT Filtering and Detection Options Pre-Bid Filtering & Post-Imp Detection on Demand Tags Pre-bid IVT filtering can now be enabled on[…]
SpringServe Video Ad Server Delivers Control and Insights to Buyers and Sellers Before a Bid Happens with Integrated Verification Signals (NEW YORK, NY), September 6, 2017 - SpringServe, the video ad serving technology company announced today that the company has integrated with WhiteOps, Integral Ad Science and Moat, to provide transparent, integrated reporting including pre-bid[…]