The SpringServe platform has made it easier to monetize your inventory through tags and Direct Connect. In addition to the ease of use, this set-up has a few additional benefits: Improved Latency: With significantly fewer ad calls made from the browser because of server side decisioning, your site will run faster Server Side Optimization: Since[…]
In our latest release, we discuss IVT options on Demand Tags, secure targeting, improved support for VAST only tags, client access to scheduled reports, selectable metrics in reporting, and Supply Tag environments. Feature Additions IVT Filtering and Detection Options Pre-Bid Filtering & Post-Imp Detection on Demand Tags Pre-bid IVT filtering can now be enabled on[…]
SpringServe Video Ad Server Delivers Control and Insights to Buyers and Sellers Before a Bid Happens with Integrated Verification Signals (NEW YORK, NY), September 6, 2017 - SpringServe, the video ad serving technology company announced today that the company has integrated with WhiteOps, Integral Ad Science and Moat, to provide transparent, integrated reporting including pre-bid[…]
In our latest release, we discuss Campaign Viewability Targeting, Supply and Demand Labels, and various UI improvements. Feature Additions Campaign Viewability Targeting Many SpringServe clients use the quality report center to optimize based on Moat viewability. To simplify this process, we have added Moat viewability targeting to demand campaigns. Moat viewability is the based on[…]
London, July 27, 2017 – SpringServe, the fastest growing video ad serving company in North America, announced today the expansion and opening of a new international office in London. With SpringServe’s significant growth, publishers now in EMEA and APAC can benefit from SpringServe’s best-in-class technology of exceptional control, unobstructed transparency, and comprehensive analytics with a home[…]
In our latest release, we discuss suggested macros on your demand tags, scheduled reports and additional traffic quality metrics, domain list duplication, and updates to the SpringServe API. Feature Additions Scheduled Reports SpringServe now allows you to schedule a report to be emailed to registered SpringServe users. You may have a report that you like[…]
In our latest release, we discuss controls over buying flagged supply, weekly reporting, and domain list UI updates. Feature Additions Quality Targeting In the past, we have disallowed supply that has been flagged for poor tag health from being sold into the DirectConnect ecosystem. If a supply tag was flagged, then it would not sell[…]
In our latest release, we discuss VPAID controls, account and partner optimization default parameters, and various UI improvements. Feature Additions VPAID Controls It is no secret that there have been many attempts to stop support for Flash over the years, most of which have been largely unsuccessful. Google’s announcement that they will discontinue all Flash[…]
In our latest release, we discuss value lists for your custom key-values, reporting updates, account_id reporting in the API, and various UI improvements. Feature Additions Value Lists In SpringServe, you can define your own custom key-value targeting. For example, if you want to target on browser, you can define that as a key and add[…]
In our latest release, we discuss Campaigns in SpringServe, protecting your traffic from IVT, and other UI improvements. Feature Additions Campaigns You now have the ability to create campaigns in SpringServe. We have a unique view on demand campaigns: it is not required to associate each demand tag to a campaign, but if you want to[…]