In our latest release, we discuss Campaigns in SpringServe, protecting your traffic from IVT, and other UI improvements.
You now have the ability to create campaigns in SpringServe. We have a unique view on demand campaigns: it is not required to associate each demand tag to a campaign, but if you want to manage a group of tags, campaigns are a useful tool. You may have a group of demand tags that should run for a certain period of time, on the same domain list, or all at the same rate. You can use campaigns to simply manage this group of tags in one place. Additionally, you will be able to see performance for demand in a campaign with quickstats summaries and performance and financials graphs.
There is no change to how you align supply and demand. If you want to keep a simple set up without campaigns, you are free to do so.
Campaign Creation and Settings
Once your demand has been associated to a campaign, you will see summary performance on the Demand Tags tab of the campaign. You will see summary quickstats, graphs, and a table where you can easily navigate to any of your associated demand.
Protecting Your Inventory from IVT
Last month, we updated our Traffic Quality Policy to further ensure that the ecosystem within SpringServe is protected from bad actors, wasted ad spend, and reputational risks associated with content that negatively impacts advertisers.
Post-bid IVT has been enabled by default on all supply in SpringServe. Enabling post-imp on all supply ensures that data is available so you can be pro-active about protecting your traffic. Within the UI, we display red flag notifications when your supply tags have high rates of detected sophisticated invalid traffic (SIVT) and show other signs of of IVT. Tags with poor tag health will be flagged as red in the UI. Now when you log in, you will see a message with the number of flagged tags in your account.
You now have the ability to copy supply from existing demand for managed demand tags. Clicking +Supply on the supply tags tab of a demand tag will give you the option to add manually or copy from existing demand. If you want to copy from existing demand, a modal will appear where you can enter the name or ID of an existing demand tag or connected demand.
The supply associations will be copied to to the demand tag. You can do this for multiple existing demand tags.
We have added a tooltip to the Account Contact field. Account Contacts receive daily quality report emails and global black list updates.
On domain lists with more than 500 domains, clicking remove all button will now remove all domains, rather than the 500 that are displayed.