In our latest release, we discuss Campaigns in SpringServe, protecting your traffic from IVT, and other UI improvements.
You now have the ability to create campaigns in SpringServe. We have a unique view on demand campaigns: it is not required to associate each demand tag to a campaign, but if you want to manage a group of tags, campaigns are a useful tool. You may have a group of demand tags that should run for a certain period of time, on the same domain list, or all at the same rate. You can use campaigns to simply manage this group of tags in one place. Additionally, you will be able to see performance for demand in a campaign with quickstats summaries and performance and financials graphs.
There is no change to how you align supply and demand. If you want to keep a simple set up without campaigns, you are free to do so.
Campaign Creation and Settings
Campaigns work for both DirectConnect and managed demand. On your main demand page, you will see an additional Campaigns tab. This tab will show you all existing campaigns for all partners, their targeting (full view), the number of associated demand tags, and performance and financial quickstats.
This tab is also visible for your demand partners and DirectConnections.
Campaigns can be created in both locations. On the main demand page, click the +Campaign button and select Managed or DC campaign. On the Demand Partner or DirectConnection page, click the +Campaign button and you will be taken to the settings tab of a new campaign for that partner.
On the settings tab, you can set the name, partner, code, and notes for the campaign. You can also select the associated demand tags. The demand tag table will populate when a Demand Partner is selected.
Note that only the available demand for the specified partner will appear in the association table. A demand tag can only be associated to one campaign.
Demand tags can also be associated to campaigns on the settings tab of a demand tag. The Campaigns dropdown will show the available campaigns for the selected partner.
For managed campaigns, you have the option to set a rate. When you set a rate on a campaign, this rate will be applied to all associated demand tags. This is reflected on the settings tab of associated demand tags.
If your managed campaign has no rate, the campaign acts as a targeting and budgeting profile, and there is no impact to the rate of any of the associated demand. DC campaigns have no rate by default.
Campaigns add another layer of targeting and budgeting to the associated demand. The same targeting options that are available on a demand tag and connected demand are available on the Targeting tab of a campaign. If a demand tag is associated to a campaign, a request must pass targeting on three levels: partner, campaign, and tag.
Campaigns can be deactivated in two places: on the campaign tab of the main demand page or the demand partner / DirectConnection page; and on the settings tab of the campaign. When a campaign is deactivated, the associated demand will not serve. Disassociating demand from an inactive campaign will allow it to serve.
Once your demand has been associated to a campaign, you will see summary performance on the Demand Tags tab of the campaign. You will see summary quickstats, graphs, and a table where you can easily navigate to any of your associated demand.
Protecting Your Inventory from IVT
Last month, we updated our Traffic Quality Policy to further ensure that the ecosystem within SpringServe is protected from bad actors, wasted ad spend, and reputational risks associated with content that negatively impacts advertisers.
Post-bid IVT has been enabled by default on all supply in SpringServe. Enabling post-imp on all supply ensures that data is available so you can be pro-active about protecting your traffic. Within the UI, we display red flag notifications when your supply tags have high rates of detected sophisticated invalid traffic (SIVT) and show other signs of of IVT. Tags with poor tag health will be flagged as red in the UI. Now when you log in, you will see a message with the number of flagged tags in your account.
Clicking “Go to Supply” will bring you to the supply page with your flagged tags at the top of the table. From here, you can take action towards cleaning up the inventory. You will want to run domain reports to find domains with high IVT rates and create black lists. If you do not have any tags that have been flagged as having poor health, you will not see a message when you log in.
Another step you can take to protect your inventory is to enable pre-bid blocking on your supply. This feature can controlled in the settings tab of a supply tag. The new IVT Enabled column in the full view of supply tables lets you see which tags have this feature enabled. If pre-bid blocking is enabled, a shield appears in this column.
This addition will allow you to assess at a glance if pre-bid needs to be enabled for your supply. Supply tables are on the main supply page, the supply tags tab of a supply partner, the connected supply tab of a DirectConnection, and the supply tab of a demand tag or connected demand.
We have also moved the DC Filter next to the time period drop-down. On the Supply page, VPAID type has been added in the filters section. This field is based on what is selected in the Supply Tag setting. The VPAID type for Connected Supply is dependent on the parent supply and could vary from request to request. For this reason, DirectConnect is shown as a separate VPAID type.
You now have the ability to copy supply from existing demand for managed demand tags. Clicking +Supply on the supply tags tab of a demand tag will give you the option to add manually or copy from existing demand. If you want to copy from existing demand, a modal will appear where you can enter the name or ID of an existing demand tag or connected demand.
The supply associations will be copied to to the demand tag. You can do this for multiple existing demand tags.
We have added a tooltip to the Account Contact field. Account Contacts receive daily quality report emails and global black list updates.
On domain lists with more than 500 domains, clicking remove all button will now remove all domains, rather than the 500 that are displayed.