As consumers clamor for more video content, publishers are embracing video as a way to deliver better user experiences while creating more monetization opportunities. In the US alone, programmatic video... read more →
A strong user experience is necessary to drive positive brand affinity for both the content owner and the advertiser to engage consumers on any screen successfully, be it on a... read more →
We caught up with Katya Shkolnik, head of partnerships at Future Today, to chat about how Future Today’s userbase has grown as CTV audiences skyrocket, putting an importance on acquiring... read more →
As premier content platforms expand to OTT environments, media planners are seeking better ways to streamline ad delivery while maintaining quality control. This was the case during SXSW 2022, where... read more →
As the tide rises on advertising video on-demand (AVOD) and free ad supported TV (FAST), the role of programmatic technology in the future of TV advertising is evolving. Adtech is... read more →
More US homes watch CTV over cable and satellite, and 90% of CTV viewers watch ad-supported content. With its powerful reach, CTV has now become a staple of advertisers’ marketing... read more →
Following a rebrand of several of its AVOD (ad-supported video on demand) services, Video Solutions is aiming to take its new combined offering global, supported by Magnite and SpringServe. In... read more →
By: Matt Dearborn, Chief Product Officer of SpringServe. SpringServe originally introduced ‘ad routers’ for CTV as a way to automate carriage agreements - where a content provider (e.g. Paramount) gives... read more →
Author: Chris Signore, VP, Head of Sales at SpringServe, and Josh Cohen, Vice President of Sales & Client Success at SpringServe Out-of-home ads (OOH) have been around since the dawn... read more →
We’re excited to announce the availability of Audience Management Engine (AME), enhanced audience management tools for activation against programmatic and direct-sold deals, on the SpringServe platform. Audience Management Engine allows... read more →