Feeling Super with SpringServe

Feature Additions Third Party Pixels We have expanded our support for third party pixels on your SpringServe demand tags to include additional events and JS pixels. You can now add pixels for quartiles and clicks in addition to impressions. When you click + New Event Pixel, a dropdown will appear where you can select when the[…]

Header Bidding through BroadFall and More

Feature Additions Header Bidding through BroadFall BroadFall With a traditional waterfall, an ad request will passed to each tag in priority order. SpringServe is excited to announce BroadFall, a new call logic which allows for both a broadcast call and a traditional waterfall. With BroadFall, you can add tags to a broadcast tier. These tags[…]

Sugar Highs with SpringServe

In our latest release we discuss expanded reporting for domain by geo, and additional sizes. We also discuss new KPI targeting metrics, macro additions, and UX improvements. Core Improvements Domain by Geo Reporting By popular request, we have released Domain by Geo reporting. Geographical regions are broken out into the following: United States (US) Canada[…]

Trust but Verify with SpringServe

xIn our latest release, we discuss Trust but Verify, Environment improvements, new macros, reporting additions and expansion of selectable metrics, and UI updates. Feature Additions Trust but Verify We are excited to announce support for AOL’s Trust but Verify (TbV). TbV is a new program from AOL (currently in Beta) that allows ad requests to[…]

Hallo von SpringServe

In our latest release, we discuss IVT options on Demand Tags, secure targeting, improved support for VAST only tags, client access to scheduled reports, selectable metrics in reporting, and Supply Tag environments. Feature Additions IVT Filtering and Detection Options Pre-Bid Filtering & Post-Imp Detection on Demand Tags Pre-bid IVT filtering can now be enabled on[…]

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Viewability Targeting with SpringServe

In our latest release, we discuss Campaign Viewability Targeting, Supply and Demand Labels, and various UI improvements. Feature Additions Campaign Viewability Targeting Many SpringServe clients use the quality report center to optimize based on Moat viewability. To simplify this process, we have added Moat viewability targeting to demand campaigns. Moat viewability is the based on[…]

Scheduled Reports, Suggested Macros, and More

In our latest release, we discuss suggested macros on your demand tags, scheduled reports and additional traffic quality metrics, domain list duplication, and updates to the SpringServe API. Feature Additions Scheduled Reports SpringServe now allows you to schedule a report to be emailed to registered SpringServe users. You may have a report that you like[…]

Quality Targeting and More

In our latest release, we discuss controls over buying flagged supply, weekly reporting, and domain list UI updates. Feature Additions Quality Targeting In the past, we have disallowed supply that has been flagged for poor tag health from being sold into the DirectConnect ecosystem. If a supply tag was flagged, then it would not sell[…]

Celebrate Independence with SpringServe

In our latest release, we discuss VPAID controls, account and partner optimization default parameters, and various UI improvements. Feature Additions VPAID Controls It is no secret that there have been many attempts to stop support for Flash over the years, most of which have been largely unsuccessful. Google’s announcement that they will discontinue all Flash[…]

Serving Up Summer with SpringServe

In our latest release, we discuss value lists for your custom key-values, reporting updates, account_id reporting in the API, and various UI improvements. Feature Additions Value Lists In SpringServe, you can define your own custom key-value targeting. For example, if you want to target on browser, you can define that as a key and add[…]