Christmas hot chocolate with marshmallow

Warm Winter Wishes from SpringServe: DirectConnect

In our latest release, we discuss DirectConnect – a way to taglessly transact with your SpringServe partners, as well as usability improvements. Feature Additions: DirectConnect DirectConnect Beta has been released in the SpringServe platform. With this feature, you can taglessly interact with other SpringServe partners. DirectConnect only requires a single VPAID to initialize, cutting latency[…]

holidaycard_springserve_v1-01

Seasons Greetings from SpringServe: Brand Safety

Core Improvements Expanded IVT Protection SpringServe has partnered with the premier verification service in the industry for improved brand safety optimizations. On your Supply Tags, you have two options for additional verification: Pre-Bid IVT Blocking and Post-Imp IVT detection. Post-Imp IVT Detection When you enable Post-Imp IVT detection, analysis is conducted after the impression occurs[…]

tag_health_feature

Tag Health

Feature Additions Tag Health In our continual effort to keep traffic on SpringServe clean, we are introducing Tag Health. This feature alerts you when your tags have been flagged as high percentage sophisticated invalid traffic, or SIVT. Tag Health is based on a combination of internal and third-party verification vendor metrics. The tags that are listed[…]

spring-o-lantern

Tricks ‘n Treats from SpringServe

Feature Additions Budgeting Improvements In the targeting tab of Demand tag, you will now find Frequency Capping. Select the time period (Minute, Hour, Day) and a box will appear allowing you to select impression or request caps and enter the impressions or requests per user. In the screenshot above, the frequency cap is 2 impressions[…]

Back to school theme using school supplies and blackboard

Back in Session With SpringServe: Optimization Defaults, Impression Pixels, and UI Improvements

In our latest release, we announce changes to our default optimization parameters. We also have added the ability to add a Impression Tracking Pixel to your demand tags, as well as add notes to your tags. We have added improvements to the Account Activity dashboard, and to your Supply and Demand Tag, Partner, and Group[…]

heat_medium-300x224

SpringServing in the Summer Heat

Over the last several weeks we have released a number of UI improvements to help you keep track of performance as well as back end improvements to decrease latency in the platform. Feature Additions Budgeting Now in addition to setting daily impression and request caps for your demand tags, you can set lifetime impression caps[…]

wallpaperlayer_waterfall915_spring

Tiered Waterfalls & Direct MP4 Support

We have made two big additions to SpringServe today: tiered waterfalls and demand tag video file uploads for all accounts. We have also debugged a synching issue with Moat data. Core Improvements Tiered Waterfalls One of the most requested features in SpringServe has been an option to lock demand tags in place in the waterfall. You[…]

Bald eagle (Haliaeetus leucocephalus) in flight

Jump into July with New Features from SpringServe

In our latest release, we have made a number of feature additions, including Dashboards, detected domain and player size targeting, Device and OS targeting, and Demand Partner client users. Feature Additions Dashboards Your SpringServe homepage is now an improved Dashboard! In addition to the tiles showing today’s Performance and Financials, we’ve added a number of graphs[…]

cropped-mstile-310x310.png

Summer SpringServe Updates

In our latest release, we have added detected domains and missed opportunities to reporting, and increased granularity for geo-targeting for your demand tags. We have also added a VAST Tag Tester that can assist in troubleshooting. Feature Additions Updated Geo Targeting for Demand Tags SpringServe has expanded its targeting capabilities on the demand tag level. In[…]