Feeling Lucky with SpringServe

In our latest release, we discuss updates to Header Bidding and improvements to the UI including updated targeting icons, demand class, and easier association of supply and demand. Core Improvements Header Bidding We continue to improve on Header Bidding demand tags in SpringServe. Index Exchange has been added as a beta platform. We have added[…]

App Targeting in SpringServe

In this release, we discuss native targeting for app names and app bundles, updates to Header Bidding, 2-factor authentication, and UI improvements. Core Improvements App Targeting & Reporting We have released our native support for app name and app bundle targeting. You can now create and manage app name and bundle lists with the same[…]

Feeling Super with SpringServe

Feature Additions Third Party Pixels We have expanded our support for third party pixels on your SpringServe demand tags to include additional events and JS pixels. You can now add pixels for quartiles and clicks in addition to impressions. When you click + New Event Pixel, a dropdown will appear where you can select when the[…]

Header Bidding through BroadFall and More

Feature Additions Header Bidding through BroadFall BroadFall With a traditional waterfall, an ad request will passed to each tag in priority order. SpringServe is excited to announce BroadFall, a new call logic which allows for both a broadcast call and a traditional waterfall. With BroadFall, you can add tags to a broadcast tier. These tags[…]

Sugar Highs with SpringServe

In our latest release we discuss expanded reporting for domain by geo, and additional sizes. We also discuss new KPI targeting metrics, macro additions, and UX improvements. Core Improvements Domain by Geo Reporting By popular request, we have released Domain by Geo reporting. Geographical regions are broken out into the following: United States (US) Canada[…]

Trust but Verify with SpringServe

xIn our latest release, we discuss Trust but Verify, Environment improvements, new macros, reporting additions and expansion of selectable metrics, and UI updates. Feature Additions Trust but Verify We are excited to announce support for AOL’s Trust but Verify (TbV). TbV is a new program from AOL (currently in Beta) that allows ad requests to[…]

Hallo von SpringServe

In our latest release, we discuss IVT options on Demand Tags, secure targeting, improved support for VAST only tags, client access to scheduled reports, selectable metrics in reporting, and Supply Tag environments. Feature Additions IVT Filtering and Detection Options Pre-Bid Filtering & Post-Imp Detection on Demand Tags Pre-bid IVT filtering can now be enabled on[…]

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Viewability Targeting with SpringServe

In our latest release, we discuss Campaign Viewability Targeting, Supply and Demand Labels, and various UI improvements. Feature Additions Campaign Viewability Targeting Many SpringServe clients use the quality report center to optimize based on Moat viewability. To simplify this process, we have added Moat viewability targeting to demand campaigns. Moat viewability is the based on[…]