BroadFall Delivers Up to 30% Revenue Lift with Increased Speed, Control, Transparency and Revenue for Video Advertising NEW YORK, NY–(Marketwired – Dec 12, 2017) – SpringServe, the leader in open video ad serving, today announced the release of BroadFall, a new methodology for managing video demand for publishers. BroadFall gives publishers much more control of[…]
The SpringServe platform has made it easier to monetize your inventory through tags and Direct Connect. In addition to the ease of use, this set-up has a few additional benefits: Improved Latency: With significantly fewer ad calls made from the browser because of server side decisioning, your site will run faster Server Side Optimization: Since[…]
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