Hallo von SpringServe

In our latest release, we discuss IVT options on Demand Tags, secure targeting, improved support for VAST only tags, client access to scheduled reports, selectable metrics in reporting, and Supply Tag environments.

Feature Additions

IVT Filtering and Detection Options

Pre-Bid Filtering & Post-Imp Detection on Demand Tags

Pre-bid IVT filtering can now be enabled on demand tags. You can protect specific demand sources from IVT, rather than having to run pre-bid blocking across your entire supply. This reduces costs and ad-ops work for protecting your demand parters. When pre-bid is enabled on a demand tag the request is analyzed before being passed to the tag. Only requests that have been approved by the selected vendors will be passed to the demand tag.

Post-Imp Detection for Whiteops and MOAT can now be selected on a demand tag. This gives you optimal control by allowing you to only run post-imp IVT detection on specific demand rather than on all the supply that demand targets.

Post-Imp Detection Sampling on Supply and Demand Tags

You can now specify which vendors to use for post-impression detection. This option is available on both your supply and demand tags. We have also added pre-bid options for your demand tags in SpringServe. On the settings tab of a demand tag, set your pre-bid filtering and post-imp detection options in the Advanced section.

When post-imp is enabled, impressions will be analyzed by your selected vendor(s) at the sampling rate specified.

Secure Targeting on Demand Tags and Partners

On the targeting tab of your demand partners and tags, you can now enable Secure Targeting.

When enabled, only requests coming from secure URLs will pass targeting. When Secure targeting is disabled, requests from both secure and non-secure URLs will pass targeting. Note that if you enable secure targeting for a partner it is not necessary to enable it for the tags.

Core Improvements

Expanded Vast Only Support

With the increase in Connected TV inventory, the use of VAST only tags has been growing. We have improved our support of Vast only tags to include frequency capping and using VAST only tags with DirectConnect.

Reporting Improvements

Selectable Metrics

We have added the ability to select the desired metrics in your SpringServe reports. You will find the metrics section below the Filters section on the Create Reports page. Metrics are divided into 6 categories: Numbers, Calculations, IVT Metrics, Quality Metrics, Response Metrics, and Financials. By default, this section is collapsed and the pre-selected metrics are those which were previously shown in the lite view of a report.

Metrics update when you add dimensions or filters. For example, the default report is for your supply tags, so the following metrics are selected:

  • Numbers: Requests, Opps, Imps
  • Calculations: Request Fill
  • Response Metrics: Opt Outs Opt Out %
  • Financials: Revenue, Media Cost, Profit (Net), Margin (Net), RPM, CPM, PPM (Net)

You will notice that the metrics Ad Reqs and Score are greyed out. This is because Ad Requests and Score are only shown in demand reports. If you add demand tags to the dimension, or filter by a specific demand tag, the metrics will update; Requests will be greyed out and Ad Reqs and Score will be selected. When a metric is unavailable for the dimensions and filters that you have selected, they will be greyed out and you will not be able to select them.

Note that with the addition of this feature, we no longer show lite and full views of a report.

Scheduled Reports for Client Users

Scheduled reports have been revealed for client users. They can now schedule reports to be emailed to other users for their assigned partner and to ad-ops and admin users for your SpringServe account.

Additional Report Dimensions

Traffic quality report dimensions now include detected domain and MOAT detected player size.

UI Improvements

Supply Tag Environment

On your managed supply tags, you can now specify the environment where the tag will run: Desktop, Mobile Web, In-App, or Connected TV. Selecting the environment will specify the VPAID type of the tag. For Desktop tags, both the JS and Flash VPAID will return. For Mobile Web, JS VPAID will return, and flash demand is not allowed. In-App and CTV tags are VAST Only.

You have the ability to override these settings; click Advanced and the VPAID Enabled field will be revealed.

If you know that your desktop inventory is going to be serving in a Flash player, you may want to change it to Flash VPAID Enabled. Note that Mobile Web tags will not work with Flash and In-App and CTV must be VPAID None.

Note that existing tags do not have an environment specified and the advanced settings are expanded.

Bug Fixes

Fix inflated totals for label and key-value reports
Fix ability to copy supply from demand with long waterfalls

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