In our latest release, we reveal dynamic payment terms and demand side edits for supply tags, impression pixels on DirectConnect, and account manager visibility on your supply and demand.

Feature Additions

Supply Tag Dynamic Payment Terms

You can now export Supply Tags that have dynamic payment terms. In the settings tab of a Supply Tag, select Dynamic in the Payment Terms field in the Basic Info section. A Margin field will appear, where you can enter the margin you would like to make on inventory from this tag.

The price will be passed via the {{PRICE_PAID}} macro. When exporting the tag, ensure that the price paid macro is included. By default, the Price Paid macro box will be checked for tags with Dynamic Payment Terms. It adds &pp={{PRICE_PAID}} to the tag url.

When a Supply Tag request comes in, the price is passed via the macro. Only demand which satisfies the margin specified will be used in the waterfall for that request. If no demand on the waterfall has a high enough rate, an empty VAST response will be returned and a missed opportunity will be registered.

Core Improvements

Increased Parity of Connected Demand

Impression Pixels

You can now apply Impression Pixels on your Connected Demand. Similar to your Demand Tags, Impression Pixels can be applied in the settings tab of a Connected Demand object. Click the + icon in the Impression Pixels field of the Advanced Settings section and a text field will appear where you can paste the pixel URL. You are able to add multiple pixels to your demand tags if you like. SpringServe macros can be used in your impression pixels in the same manner as implemented in your Demand Tags, by including the macro within double curly brackets.

Payment/Receivable Terms

If you have separate payable and receivable terms and elect to clear directly, you can now reflect this fact in the UI.

When selecting Connections as the clearer, the payable and receivable terms both default to 45. You can edit each of these fields separately.

Demand Side Updates of Supply Tags

You can now disable Supply from being editable on the Demand side. On the Demand Tags tab, toggle Demand Side Edits from Enabled to Disabled.

On any Demand Tag or Connected Demand, you can add Supply to that specific demand. On the Supply Tags tab, clicking the + Supply button will make the Supply Tag modal appear. Supply that has Demand Side Edits disabled will not appear in the modal. Demand can only be added to these supply tag waterfalls from the Supply waterfall tab.

Reporting

UI Improvements

Account Manager Visibility

To help you keep track of your team, we have added a field for the Account Manager to the Settings tab of both Supply and Demand tags.

To set the account manager for your Managed Supply and Demand Partners, go to the Settings tab of either the Managed Partners or DC tab on your Supply or Demand page. From here, you can select a partner to edit and go to its Settings tab. Within this tab, you can select from a dropdown list of admin and ad-ops users for your account.

Partner Dashboards

SpringServe gives you all the information you need to optimize your business effectively. To that end, we have added Quick Stats and Performance/Financial Graphs to your managed and DirectConnect partner pages for both Supply and Demand.

The graph can be toggled between Performance (Requests, Impressions, Request Fill%) and Financial (Revenue, Profit, and Margin %). Both sets of metrics are available by minute for the last two hours, by hour for the current day (EST), and range compare for today, yesterday, and seven days ago.

Bug Fixes

Connected Supply that was aligned to JS VPAID Supply tags no longer see inflated request numbers

JS VPAID supply tag waterfalls now show the correct number of demand tag requests

Connected Demand is unmarked as new when it is added to a waterfall from supply side (previously only unmarked when added from demand side).