Jump into July with New Features from SpringServe

In our latest release, we have made a number of feature additions, including Dashboards, detected domain and player size targeting, Device and OS targeting, and Demand Partner client users.

Feature Additions


Your SpringServe homepage is now an improved Dashboard! In addition to the tiles showing today’s Performance and Financials, we’ve added a number of graphs and tables that will help you to visualize where you can optimize in the platform:

  • Performance for Today by Minute (can toggle to by Hour)
  • Financials for Today by Minute (can toggle to by Hour)
  • Performance for the Last 30 Days
  • Financials for the Last 30 Days
  • Top 10 Supply Partners for Today (can view Graph and Pie representation)
  • Top 10 Demand Partners for Today (can view Graph and Pie representation)
  • Inventory Quality for the Last 7 Days
  • Supply Tag Graphs (can toggle to by Hour and Range Comparison)

When you hover over any graph, a box will pop up showing the time and the metric values.

Performance graphs show Requests (dark teal line) Impressions (orange line), and Fill Rate (teal bar).


Financials graphs show Revenue (dark teal bar), Profit (orange bar), and Margin (dotted dark teal line).


You can view Today’s Performance and Financials by both Minute and by Hour; the default view is by Minute.

Halfway down the page, you can see today’s Top 10 Supply and Demand Partners by Impressions. Daily change is also shown in the rightmost column.


Toggle to a Graph or Pie view to see a visualization of this data.



The graph on the bottom-left shows Traffic Quality Data for the last 7 days. The default view shows Viewability Rate (dark teal) and AVOC Rate (orange). Toggling to IVT will show Human Rate (dark teal) and Mismatched Domain Rate (orange).


The graph on the bottom-right has an input box for a Supply Tag ID. Enter the ID and the graph will populate with Requests (dark teal line) Impressions (orange line), and Fill Rate (teal bar) by Minute for the last two hours. You can also toggle to Hour to see performance for today, and Comparison will show a line graph of Requests for Today (teal), Yesterday (dark teal), and 7 Days Ago (orange)

Now when you log in to SpringServe, you will be able to get a quick visual of what’s happening in your account. These new graphs will help you to optimize in the platform.

If you want to navigate back to this page, go to Reporting –> Account Activity.

Targeting Additions

Device and OS Targeting

On both the Supply and Demand side, you are able to select Allowed Devices for Device Targeting. Toggle to ‘Custom’ in Device and you can select from: Computer, Digital Media Receiver, Game Console, Mobile, Table, Unknown, Wearable Computer.


OS Targeting allows you to select from: Android, iOS, Linux, Mac OS X, Ubuntu, Windows.


Demand Tag Overrides

In our last release, we unveiled Detected Domain in reporting. In this release, we have added Detected Player Size to our VPAID unit. This feature is especially helpful if you have inventory coming in from a platform such as SpotX, which does not declare dimensions, but rather declares a letter size: S, M, or L. Now when the VPAID unit initializes, it detects the size of the player.

You can now specify if you would like to use declared or detected domain and player size for demand tag targeting. This option is supply tag specific. In the Settings tab of a supply tag, make your selection for Demand Tag Overrides.


Default setting is ‘Declared’; declared domain and size are what comes in through the macro. If you select ‘Detected’, the detected domain/player size must pass demand tag targeting for tags on that supply tag’s waterfall. You may want to use Detected Domain targeting when you are seeing a high rate of mismatched domains coming through for a particular supply tag or partner. If you trust the inventory coming in from your Supply Partner, there is no need to change to detected domain targeting. Detected Player size targeting will be useful for supply tags that are implemented in SpotX.

Reporting Improvements

Demand Partner Client Users

SpringServe has added the ability to create Demand Partner Client users. Go to Settings –> Users and click +User. In the dropdown menu for user Type, you will now see Supply Client and Demand Client. If you select Demand client, a dropdown list of your Demand Partners will appear, and you can select which partner(s) to assign to the Demand Client user.



If you have more than one account, you will see client views in your dropdown as Partner (Supply) or Partner (Demand).


Demand Partner Account Managers

You can now specify Account Managers for your demand partners, as you have been able to do for your Supply Partners. In the Settings tab for a Demand Partner, specify a member of your team as an account manager.


You can filter by Demand Account Managers when creating reports, to break out how your team members are contributing to your business.


UI Improvements

In addition to making the Dashboard your SpringServe homepage, we have made some adjustments to the formatting on the Settings and Targeting tabs for your Supply and Demand Tags. As we are continually offering new features to our Clients, we are reformatting certain pages to keep the platform clean and easy to use.


SpringServe now shows two columns in the Settings Tabs for your Supply and Demand Tags.


Basic Info is in the left column, and Demand Tag Overrides and Advanced Settings are in the right column.


Basic Info includes the name of your tag, Status (Active/Inactive), Partner, Payment Terms, CPM Rate, and Timeout Settings. Demand Tag Overrides allow you to specify Declared or Detected domain and player size to use for demand tag targeting (see above section).

Advanced Settings are Supply Tag Type, and Group; these fields are optional and have no effect on performance in the platform.


Basic Info is in the left column and Advanced Settings are in the right column.


Basic Info includes the demand tag Name, Status (Active/Inactive), Demand Tag Type (Flash/JS/VAST Only/MP4), Endpoint URL (the tag exported to you by your demand partner), SpringServe Supported Macros (insert these into the endpoint URL where there are macro placeholders), Demand Partner, floor Rate.

Advanced Settings are Demand Group, Timeout Settings, and Code; these fields are optional.


As with the Settings Tabs, SpringServe now shows Targeting in two columns for your Demand Tags.
In the left column, you can specify your Base and Geo Targeting. Budgeting is in the right column.

Base Targeting includes: Domain, Player Size, Device, OS. Select ‘Custom’ in the Geo Targeting section and you will be able to specify targeting for Country, DMA, State, and City. Budgeting encompasses Daily Request and Impression Budgets and Flight Dates.

Bug Fixes

Domain List CSV Alerts

SpringServe has fixed a bug that resulted in a general error message when users update a Domain List by attempting to upload a csv containing a blank line. SpringServe can now handle blank lines. If your csv has invalid characters in any of the domains, you will receive an error message with the line of the csv that contains the offending domain.

It also may be the case that you are trying to upload an invalid CSV file. If you see the following error, resave the file as a csv and try again:


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