Usability improvements, additional Header Bidding platforms, and a call for audio ad serving beta testers.
UI Speedup and Better Usability
In order to improve the user experience in SpringServe we have increased the speed of the user interface. We pride ourselves on maintaining real-time data and have implemented improvements to shorten the time required to run supply and demand reports.
We have also updated the supply and demand side waterfall pages in the UI, resolving issues with tags that were associated to a large number of waterfalls. Both the demand tab of a supply tag and the supply tab of a demand tag are now paginated, taking the load off your browser and allowing for better management of tags when manually optimizing waterfalls. The default number of tags shown per page is 50, and you can also show 10, 25, or 200 tags on a page. It is now easier to find specific tags when you use the new filters for tier, minimum rate, and maximum rate.
When clicking the wrench link on the waterfall page, a new tab will open with the realtime debugger for the specific supply/demand combination.
Additional Supply and Demand Tag Updates
You can now filter by response type when adding supply to a demand tag. For example, if you only want to add VPAID supply to a demand tag, select JS VPAID from the Response Types filter. Note that only managed supply tags will be displayed when filtering by response types.
We have also added MediaTailor as an option on the Export Tag tab. Selecting MediaTailor from the dropdown will automatically populate the correctly formatted macros for that platform. Various MediaTailor macros are available, including those for dynamic pods.
When creating and editing targeting lists, you were previously able to associate only supply and demand tags to that list. We have added the ability to associate all other SpringServe objects: supply partners, demand partners, campaigns, and external bidders. In the targeting list, go to the tab for the object type and associate the list as a whitelist or a blacklist using the modal.
The number of objects that are using a targeting list will be displayed on the index table.
Index Table Updates
You can now select Last 30 Days from the time range dropdown on index tables for supply and demand partners, campaigns, and tags.
On the demand tab, we have added a new status for DC demand tags. SpringServe will deactivate a DC demand tag when your partner deactivates the corresponding DC supply tag in their account. In the changelog, you will see that the user firstname.lastname@example.org has changed the status from active to inactive. We deactivate the demand tag in order to avoid confusion, since a DC demand tag will not get any requests if the corresponding DC supply tag is not active. If your partner reactivates their DC supply tag, email@example.com will change the status of the DC demand tag in your account to reactivated. Once you switch a reactivated demand tag to active you can resume sending traffic to it. Reactivated tags will display a purple certificate in the status column.
Clicking the certificate will activate the demand tag. You can filter for these reactivated tags by selecting Reactivated from the status filter dropdown.
You can now apply custom key-value targeting to external bidders, ensuring that the desired inventory is making it through to your PC demand. Apply key-value targeting to your open market demand on the OM Targeting tab of an external bidder and on the targeting tabs of deals.
Pods and CTV
If you are using pods in SpringServe, you can now include macros for pods on export tab of dynamic pod supply tags. These macros include pod max duration and pod ad slots. When these macros are selected, the following text will appear in the export tag box:
Protect your CTV inventory by enabling Protected Media pre-bid filtering on your CTV tags. New frontiers such as CTV can be especially vulnerable to invalid traffic, so it is important to take action to avoid future clawbacks.
We have added the option to fire a third party pixel at the start of the ad.
To add event pixels to your demand tags, expand the Advanced section in the settings tab. You can also add pixels to campaigns and demand partners on their respective settings tabs. Pixels on campaigns and partners will fire for all associated demand tags.
When creating Header Bidding demand tags in SpringServe, you can now select from 19 platforms; new additions include Google Ad Manager, One Video (Oath) and Sonobi.
Audio Ad Serving Beta Clients
We are launching audio ad serving and are in search of beta clients! If you are interested in using the SpringServe technology to serve audio ads, please reach out to your account manager. Audio ad management is just as simple as video ad management and comes with the same up-to-the-minute reporting that you expect from SpringServe.
With the beta release of audio ad serving, we have updated the login url to console.springserve.com. You will automatically be redirected to the new url, but you may want to update your bookmarks.
If you are connected to bidders via Programmatic Connect, update the ads.txt files for you and your partners to include the following lines:
- springserve.com, [YOUR ACCOUNT ID], DIRECT, a24eb641fc82e93d
- beachfront.com, 4969, RESELLER, e2541279e8e2ca4d
- advertising.com, 26282, RESELLER
- pubmatic.com, 157310, RESELLER, 5d62403b186f2ace
- rhythmone.com, 2968119028, RESELLER, a670c89d4a324e47
- spotxchange.com, 239904, RESELLER, 7842df1d2fe2db34
- spotx.tv, 239904, RESELLER, 7842df1d2fe2db34
- contextweb.com, 561910, RESELLER, 89ff185a4c4e857c
- openx.com, 540454059, RESELLER, 6a698e2ec38604c6
- ssp.ynxs.io, 185, RESELLER
Make sure to replace [YOUR ACCOUNT ID] with the number in the lower right hand corner of the screen. For example, CrushTownUSA’s Account ID is 17.
For any and all questions and requests, please reach out to you account manager, who will be able to connect these partners and ensure your domains are whitelisted.
Various bug fixes and performance improvements.