Over-the-top (OTT) service continues to outpace previous growth predictions as households across the US spend more time streaming TV content. NewsON, an industry-leading OTT destination for local news owned by Sinclair Broadcast Group, experienced this firsthand. Its viewership grew quickly throughout 2020 as a result of an active news cycle following the onset of the COVID-19 pandemic.
NewsON realized it was time for a new monetization solution that would help meet growing advertiser demand while better managing the complexities of the OTT and programmatic ecosystems. Legacy solutions are not built to serve the unique demands of an OTT environment, particularly when it comes to optimizing ad breaks and unifying direct and programmatic demand.
NewsON turned to a solution purpose-built for digital video and OTT, choosing SpringServe as its ad server and SpotX as its supply-side platform (SSP). Together, SpringServe and SpotX helped NewsON transform its video monetization.