Scheduled Reports, Suggested Macros, and More

In our latest release, we discuss suggested macros on your demand tags, scheduled reports and additional traffic quality metrics, domain list duplication, and updates to the SpringServe API.

Feature Additions

Scheduled Reports

SpringServe now allows you to schedule a report to be emailed to registered SpringServe users. You may have a report that you like to run on a weekly or monthly basis. Now you can automatically run it and have it emailed to specified users.

There are two ways to access scheduled reports: by setting your report parameters and clicking the calendar icon button, or by selecting Scheduled Reports from the Reporting menu.

If you want to create a scheduled report from the main reporting page, you can do so by setting the desired report parameters and clicking the calendar icon button.

You may run a report and then decide that you want to receive it on a regular basis. The report does not have to be run first in order to load the report parameters into the report scheduler. If you do not need to look at the report within the UI, enter the parameters and click the calendar icon button rather than Run Report.

When accessing scheduled reports from the Reporting menu, you can add a new scheduled report by clicking the +Scheduled Report button.

Creating a Scheduled Report

On the Settings tab of a New Scheduled Report, you can set your report parameters. If you used the calendar icon button on the Create Reports page, the parameters will be pre-populated with those from the Create Reports page. Date Range, Interval, Time Zone and Dimensions are shown at the top of the page, and clicking Filters will unhide the filters section.

All filters that are available on the Create Reports page are available for your scheduled reports.

In the Schedule Settings section, you can name your report, set the interval for email (ad hoc, daily, weekly, or monthly), and select your recipients. Ad hoc reports are emailed a single time. When you select Daily, Weekly, or Monthly intervals, you can specify the Date Range to be Indefinite or have an end date. Clicking Enabled in the Date Range field will display the date range box, and clicking in this box allows you to select start and end dates.

For weekly reports, you can select the day or days you would like it to run.

Monthly reports can be sent on the first or the fifteenth of the month.

Note that recipients must have a user account within your SpringServe account, but they do not have to be admin or ad ops users. There is no limit to the number of recipients that can receive a scheduled report.

In the Message section, specify Report Permissions by selecting between Link Sharing and Require Login. When you select Link Sharing, the report is available to anyone with the link and does not require any login. If you opt to require login, the recipient must be logged into their view of your SpringServe account before downloading the report. Note that if link sharing is used, SpringServe is not responsible for dissemination of the data in the report, so use caution when making your permissions selection.

You can edit the default message in the text box. The report parameters will also be displayed in the body of the email.

Clicking the Apply button will save the scheduled report and two buttons will appear in the upper right hand corner for downloading and sending the report.

The Report Runs tab will also appear after saving the scheduled report. On this tab, you are able to see all previous runs of the scheduled report and download the csv.

Managing Scheduled Reports

On the Scheduled Report page, scheduled reports for your account are shown.

Scheduled reports are editable; if you need to change recipients or the frequency of the report, for example, simply click on the report name and you will be taken to the Settings tab for that scheduled report. Hovering over the number in the recipients column will show the users that are sent the report. For reports that are run on a daily, weekly, or monthly basis, you can also click the icon in the Active column. A red icon in this column indicates that the end date has passed and the report will no longer be sent. A teal icon in this column indicates that the report is scheduled to go out.

Reports are created as zipped csv files.

Suggested Demand Tag Macros

When implementing your managed demand tags within SpringServe, macro placeholders must be replaced with the appropriate SpringServe macros. We have added suggested macros to make this process easier for you.

On the settings tab of a managed demand tag, you will paste the endpoint URL into the Endpoint URL text box. Previously, you would need to find the querystring parameters within the URL and replace the macro placeholder with the appropriate SpringServe macro. Now, the Suggested Macros section will do the work for you.

In the example above, the tag has been exported from Streamrail. Some of the querystring parameters have macro placeholders in square brackets, which need to be replaced with SpringServe macros in order to pass the information to the demand tag. In the Suggested Macros box, the detected server is displayed, and the endpoint url is edited to include appropriate SpringServe macros. Clicking the Copy button will copy the endpoint with suggested macros and you can paste it into the Endpoint URL box.

If the server cannot be detected, you can select the appropriate server from the dropdown menu. This may be the case if the endpoint url is whitelabled.  If a macro is not supported, it will not be replaced in Suggested Macros. Please see our wiki for more information about supported macros.

Reporting & API Improvements

Additional Traffic Quality Metrics

We have added several metrics to the full view of the Traffic Quality report:

  • Hover % – percentage of impressions that were hovered over
  • 2-sec In-View % – percentage of impressions that were in view for at least 2 seconds
  • FOS % – percentage of impressions that were fully on screen for any period of time
  • HAFOS Half Time % – Human, Audible and Fully On-Screen for half the duration of the ad (15 second cap)

API Updates

We have made several updates to our API for managing your SpringServe account.

  • demand campaigns – Campaigns can be created for both your managed and DirectConnect demand. For more information about campaigns, please see our previous release.
  • impression pixels on demand tags
  • default tier for demand partners
  • buying flagged supply preferences for demand partners
  • supply partner optimization defaults

For more documentation and information on the API and our Python SDK, please see our wiki.

UI Improvements

Domain Lists Duplication and Deactivation

You now have the ability to duplicate a domain list. You may want to use this feature if you have a duplicate of a demand tag and want to test out high filling domains.

You can also deactivate a domain list. You may want to temporarily pause a domain list but not completely remove it from a tag. Deactivation allows you to do this.

Both domain list duplication and deactivation can be done in two ways:

  • on the domain lists page: click the duplicate icon in the last column and click the icon in the Active column to change the status

  • on a domain list page: click the Duplicate List button to make a copy and use the toggle in the Status field to change between active and inactive

When a domain list is duplicated, the copy will have the same basic settings (name, status, description and domains), but not the same associations to supply and demand tags.

The default view on the main domain list page shows active domain lists. To see inactive lists, select Inactive or Any Status from the dropdown list.

Inactive domain lists are still displayed in your targeting tab, but they are shown in italics


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