Newsroom
Jan 09

Seeing 2020 with SpringServe

US privacy, pod and VAST only improvements, report filters, and more.

Alerts

California Consumer Privacy Act (CCPA)

With the California Consumer Privacy Act (CCPA) coming into effect on January 1, 2020, we have released the us_privacy parameter and its corresponding macro {{US_PRIVACY}}. This macro identifies users from California who have opted out of the sale of their data. Publishers are responsible for passing the appropriate value on all incoming data from California in the format defined by the IAB. For more information about the value of the {{US_PRIVACY}} macro visit the IAB’s documentation.

Privacy Macros with US Privacy selected

The us_privacy parameter is included by default in the export tab of a supply tag. This information will also be passed to Header Bidding and PC demand sources.

Ads.txt and App-ads.txt

If you are connected to bidders via Programmatic Connect, update the ads.txt (desktop and mobile web) and app-ads.txt (in-app and ctv) files for you and your partners to include the following lines:

Make sure to replace [YOUR ACCOUNT ID] with the number in the lower right hand corner of the screen. For example, CrushTownUSA’s Account ID is 17.

For any and all questions and requests, please reach out to you account manager, who can connect these partners and ensure your domains and apps are whitelisted.

IP Lists

SpringServe no longer supports IP ranges in IP list targeting.

Core Improvements

Programmatic Connect in Ad Pods

We continue to improve pod functionality in SpringServe. As such, we now allow ad pods to request ads for multiple slots in a single request to a PC bidder. With this update, PC bidders will be able to respond with multiple bids in a single response, increasing potential for fill in ad pods.

UI/UX Improvements

DC Supply Tag Duplication

You can now duplicate a DC supply tag as a managed supply tag. By selecting To Supply Tag from the Duplicate Connected Supply button menu, you can create a managed supply tag that has the same settings, targeting, and demand stack as the DC supply tag.

Duplicate Connected supply to Supply Tag

VAST Only Supply Tag Opportunities

We now record an opportunity on VAST Only supply tags when they return a non-empty VAST response. Since this metric is now meaningful for SSB tags, we display this data in quickstats summaries and in all supply index tables.

Pod Tag Indicator

In the index tables throughout the platform, pod supply tags are now denoted by three horizontal dots in the badge preceding the tag name. This update makes it easier to visually separate your pod from non-pod tags when scanning index tables.

Index table showing Non-Pod Tag and Pod Tag with 3 dots in the badge

Realtime Debugger

When debugging supply tags in your SpringServe account, you can analyze the incoming requests. The entries shown on the table on the Incoming Requests tab now contain hyperlinks eliminating the need to copy and paste a URL into your browser.

Incoming Requests table with hyperlink

Reporting Improvements

New Metrics

Additional metrics in reporting include Pod Opt Outs and Duplicate Impressions.

Numbers metrics with Duplicate Imps and Pod Opt Outs selected, and Opps hovered over

As noted above, Opportunities for VAST only supply tags will now be non-zero, as we record this event when a supply tag with a response type of VAST only returns a non-empty VAST response.

Pod Settings

A supply tag report will now return data for both pod and non-pod tags in your account. Previously, the report would only include pod tags when you included Pod Tag as a dimension. If you are running both pod and non-pod tags in your SpringServe account, you can filter by Pod Setting to return data for Custom or Dynamic pods. To see only data for your non-pod tags, filter by Pod Settings Include None.

Pod Setting filter for Custom and Dynamic

Likewise, you can display a column for Pod Setting in your report by including the Pod Setting dimension.

Dimensions including Supply Tag and Pod Setting

Saved Report Filters

Filter Download Reports by Status, Origin, and User (Creator). Default origin is Ad Hoc. Status options are Pending, Processing, Completed, and Failed.

Filters for Status, Origin, and Users. Origin filter expanded to show Ad Hoc selected

Scheduled Report filters include Frequency, Permissions, and User (Creator).

Filters for Frequency, Permissions, and Users

Bug Fixes

Various bug fixes and performance improvements