Spring Cleaning with SpringServe

In our latest release, we discuss a number of UI improvements, including revamped quickstats and graphs. We also discuss our updated Traffic Quality Policy.

Core Improvements

Quickstats and Graph Readability

We have updated Quickstats summary performance and Graphs throughout the platform. You will see supply Quickstats summaries on Supply Tags, Connected Supply, Supply Partners, and Supply Direct Connections.

Demand Quickstats are shown for your managed demand tags, connected demand, demand partners, and demand direct connections. Demand Quickstats include a budget bar if applicable.

Performance graphs have also been updated to be more readable. As before, you can select between Performance (Requests, Impressions, Request Fill on three separate axes), Financials (Revenue, Net Profit, and Net Margin on two axes), and Comparison graphs on a single axis. Comparison graphs show values for today, yesterday, and seven days ago for the metric you select from the dropdown.





Hovering over the graph will show the metric values for the selected minute or hour. Legends are now included on all graphs.

Reporting Improvements

Additional Filters and Dimensions for Reporting:

We have added the following filters to your reporting page:

  • Selling Supply Tag – Supply tag outside your account that is selling to you through your connected supply
  • Buying Demand Tag – demand tag outside your account that is buying your inventory through your connected demand
  • VPAID Type – Supply Tag VPAID type specified by you in your SpringServe account

Previously, Selling Supply Tag and Buying Demand Tag were only available as dimensions. VPAID Type as been added as a dimension.

UI Improvements

We have been working hard to improve the user experience in SpringServe. Over the last few weeks, we have been making small changes to the UI that we hope will make big improvements to your user experience.

Reporting Icons

Reporting Icons are now shown in the header of your SpringServe objects: supply and demand tags, connected supply and demand, supply and demand partners and direct connections.

Clicking on this icon will take you to the reporting page that has been prefiltered to run the report for that object for today by hour in New York time. If you want to take a closer look at performance for a particular object, you may want to use this shortcut. If desired, you can make any changes to the report parameters and hit the run report button.

This reporting icon is also shown on the Download Reports page.

Clicking this icon will bring you to the reporting page that has been prefiltered with the parameters used to run the report. These parameters are revealed when you click on the line of the report. If the downloaded report was run on January 1, 2017 and it was run for the time period last month, the time range on the linked report will also be for last month, not for December 2016.

Direct Connect:

Improvements to the Direct Connect page include clearing filters and renamed headers. Additionally, when Connecting to a partner, you can select a main contact for the Direct Connection. The menu is set to your user by default, but you can select any admin or ad-ops user from the dropdown.

When viewing a request from a SpringServe partner, you will see the Main contact information at the top of the modal. In addition, if you reject the request, you can specify a rejection reason. The other party will be able to see this reason in their account. You may want to specify a rejection reason if you want to use different clearing terms than the original request.


We have improved our breadcrumbs on all objects in the UI. Navigation using the breadcrumbs is now easier. If a Supply Tag is associated to a partner, it is shown like so:

In the example above, when you click Supply Partners you will be taken to the Supply Partners tab of your supply page. Clicking on CrushTown USA will take you to the connected supply tab of CrushTown USA’s page.

Information at a Glance

When using SpringServe, you are able to make informed decisions. We have added key pieces of information throughout the UI:

  • Demand Tag Tier and Prio: On the supply tags tab of a demand tag or connected demand, you are now able to see where the demand object sits in the waterfall of its associated supply. If the supply is using a flat waterfall, N/A will appear in the Tier column. This information can help you diagnose volume fluctuations to your demand.
  • Key-Value Targeting Icons: A key icon will appear in the targeting column of a supply tags table when the Supply Tag has declared a custom key. Hovering over the icon will reveal a tooltip showing the key(s) that is (are) declared. In a demand tags table, the key icon will appear in the targeting column when the demand tag is using custom key-value targeting. The tooltip will show the key name(s) and the number of targeted values.
  • Domain List Updates: On the Domain Lists table, you can now see the number of supply and demand tags that a domain list is associated to. You may decide to delete a domain list that is not associated to any supply or demand. On the Supply and Demand tabs of a domain list, you can now filter by partner.


Traffic Quality Policy Update

SpringServe is committed to serving ads to consumers visiting sites with real content in a brand safe environment. Our commitment to quality protects the entire ecosystem from bad actors, wasted ad spend, and reputational risks of an ad-server used for furthering piracy, pornography, gore, fake news, and other content that negatively impacts advertisers.

Banned categories include:

  • Piracy sites (including file sharing, warez, illegal streaming sites, illegal file hosting, and sites that promote copyright infringement)
  • Pornography (any sites, or sub pages of sites devoted explicitly to pornography)
  • Gore (sites, subsites, or content that feature violence, death, blood, or mutilation)
  • Sites or pages which promote hate speech or discrimination.
  • Fake News (sites deliberately responsible for repeatedly spreading fake news for financial gain)
  • Ad Farms (including ghost sites, and sites whose sole purpose is ad revenue, without content)

In order to protect our ecosystem, IVT detection has been enabled by default for SpringServe Supply Tags and Connected Supply. Any supply with Connected Demand will be monitored for SIVT to ensure inventory quality.

Please see our wiki for our full Traffic Quality Policy.


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