Newsroom
Jul 26

Summer Treats from SpringServe

Supply-side creative imp f-caps, BidLink multi-imp, privacy targeting, and more.

Core Improvements

Creative Impression F-caps

You can now apply creative impression frequency caps to your supply tags. In the targeting tab, add an f-cap and select Creative Imps as the metric.

frequency cap of 1 creative impression per user per 1 hour

SpringServe uses the hashed creative ID to execute f-capping, allowing for a better ad experience for the end user. Creative imp f-caping was previously only available on demand objects.

Please let your account manager know if you would like to use supply side creative impression f-caps.

Multi-Imp Support for BidLink

SpringServe now can fill multiple impressions per BidLink request without calling header bidding tags multiple times. On supported adapters, users can now set optional parameters for multi-imp enabled and a maximum number of impressions.

optional parameters for multi_imp enabled and max_imps

The following header bidding adapters support multi-imp:

  • Xandr
  • theMediaGrid
  • Unruly
  • Unruly (R1 Legacy)
  • Smaato

We can now efficiently use the BidLink number_of_ads parameter in concert with optional HB parameters to determine how many ads should be returned for a given BidLink request.

Feature Additions

Privacy Targeting

SpringServe now allows additional privacy targeting. Previously, Block COPPA Supply was the only option for privacy targeting. With the latest release, users can now target the following attributes in the Privacy section of the targeting tab:

  • Block COPPA supply
  • DNT Supply (True/False/Empty)
  • LMT Supply  (True/False/Empty)
  • US Privacy Supply: free string
  • GDPR (True/False/Empty)
  • GDPR Consent String (Valid/Invalid/Empty)

US Privacy and GDPR related targeting only applies if the request originates from the applicable global region.

For more information on the new privacy targeting, please see our wiki.

UI/UX Improvements

Index Table Improvements

We have added label filters on the demand tab of a supply tag and the supply tab of demand tags and campaigns. This addition allows for quick assessment of performance according to user-defined labels.

Creative Metadata

You can edit the creative name in SpringServe, and we also display the non-writable filename in second column above the other file metadata. This change allows you to add relevant supply or campaign information to the creative name while keeping track of the original name of the file.

Keys

In order to improve performance, keys that have over 1,000 predefined values now must be managed with csvs. These tasks can be executed using csvs:
  • manage predefined values
  • download values list
  • edit value lists

Bug Fixes

Various bug fixes and reporting improvements.