Catching Waves with SpringServe

In our latest release, we discuss custom tag health, expanded demand targeting, Roku macros in the tag export, budget bars, and multiple account managers. Feature Additions Custom Tag Health Traffic entering your SpringServe account is flagged for Tag Health. SpringServe defines poor Tag Health as high SIVT. You now have the ability to select custom[…]

Feeling Lucky with SpringServe

In our latest release, we discuss updates to Header Bidding and improvements to the UI including updated targeting icons, demand class, and easier association of supply and demand. Core Improvements Header Bidding We continue to improve on Header Bidding demand tags in SpringServe. Index Exchange has been added as a beta platform. We have added[…]

Header Bidding through BroadFall and More

Feature Additions Header Bidding through BroadFall BroadFall With a traditional waterfall, an ad request will passed to each tag in priority order. SpringServe is excited to announce BroadFall, a new call logic which allows for both a broadcast call and a traditional waterfall. With BroadFall, you can add tags to a broadcast tier. These tags[…]