Raking it in with SpringServe

In our latest release, we discuss the addition of Forensiq as a verification vendor in SpringServe. We also discuss additions to targeting options, including boolean user segment targeting. We have also updated key-value reporting to make it easier to filter specific values for a given key. Core Improvements Forensiq We have added integration with Forensiq[…]

Seasons Greetings from SpringServe: Brand Safety

Core Improvements Expanded IVT Protection SpringServe has partnered with the premier verification service in the industry for improved brand safety optimizations. On your Supply Tags, you have two options for additional verification: Pre-Bid IVT Blocking and Post-Imp IVT detection. Post-Imp IVT Detection When you enable Post-Imp IVT detection, analysis is conducted after the impression occurs[…]