Leading FAST service in Spain enhances advertising experience with SpringServe
LONDON – February 28, 2023 – SpringServe, the leading independent TV ad serving platform now part of Magnite (NASDAQ: MGNI), announced today that The Channel Store has selected SpringServe to power their advertising. SpringServe’s CTV ad serving capabilities bring publishers enhanced insight, transparency and control. The Channel Store will leverage advanced features such as SpringServe’s Tiles format to deliver innovative content discovery and advertising that enhances the viewer experience. Through this integration, The Channel Store will be able to easily connect with their advertising technology partners in the market and compete demand all holistically via SpringServe.
The Channel Store is part of TVUP Streaming Media, which also runs Tivify, the leading B2C video platform used by hundreds of thousands of viewers every month in Spain. The move is part of The Channel Store’s continued ambition to optimise its advertising technology to provide the highest quality experience within its premium CTV environment.
“With increasing numbers of viewers turning to ad-supported streaming options as their primary way to watch TV, it’s important for publishers to have all the tools they need to effectively monetise their content,” said Leon Siotis, Head of International at SpringServe. “The Channel Store is focused on making this process as streamlined as possible for their customers and their adoption of the SpringServe ad server will help them in that effort.”
Offering dozens of FAST channels, The Channel Store is innovating how web publishers and major media companies distribute their online video (OLV) content through streaming services, helping traditional web publishers open a new source of revenue.
“Springserve has proven to be the most effective solution for serving ads and has helped us in creating a high performance ad tech architecture integrating all of our demand partners very quickly. TCS Ad Network is now a competitive solution for any publisher and video platform to monetise contents while ensuring user ad experience,” said Fernando García Calvo, CEO of The Channel Store.
SpringServe, now part of Magnite, is the leading independent ad serving platform, purpose-built for OTT, CTV and video advertising. Its software offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http://www.springserve.com
About The Channel Store
The Channel Store, part of TVUp Streaming Media, is the perfect solution for advertisers and publishers to maximize exposure and content monetization across multiple Video platforms. Supporting FAST channels and AVOD services creation, delivery and ad monetization world-wide. It’s a leading solution backed-up by a team of international senior video and advertising experts continuously innovating in TV and advertising crossroads. For more information, visit https://www.thechannelstore.tv/
Kar Yi Lim
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