Viewability Targeting with SpringServe

In our latest release, we discuss Campaign Viewability Targeting, Supply and Demand Labels, and various UI improvements.

Feature Additions

Campaign Viewability Targeting

Many SpringServe clients use the quality report center to optimize based on Moat viewability. To simplify this process, we have added Moat viewability targeting to demand campaigns. Moat viewability is the based on the number of impressions that are at least 50% in-view for at least 2 seconds and the page is in focus. This feature allows you to select a viewability rate to target for demand tags in a campaign. See our wiki or this blog post for more details about campaigns.

On the targeting tab of your campaign, you can set the Moat Viewability Goal in the Base Targeting section. Toggling this field to custom will reveal a text box where you can enter your goal viewability rate.

Demand tags that are part of a campaign with viewability targeting will only be eligible for the request if the 24-hour average viewability rate for the given domain and supply tag is at or above the goal viewability. If there is not enough data for the given domain and supply tag, the average viewability for the supply tag is used. If the viewability goal is not met, the request will go to a different demand tag in the waterfall.

A la Carte Pre-Bid Options

You now have the ability to select which components to use for your pre-bid filtering. By default, both SpringServe and WhiteOps are active when Pre-Bid IVT Filtering is enabled. SpringServe blocking is based on IP addresses that have been flagged by the Trust Advisory Group (TAG) as well as internal metrics. A la carte pre-bid options give you more control over the inventory that is filtered to your demand.

Supply and Demand Labels

Managing Labels

Previously in SpringServe, you had the ability to assign a supply or demand tag to a single group. We have transitioned from groups to labels, and you can now assign multiple labels to each supply or demand tag. Example use cases include labels for desktop, outstream, direct, testing, etc. As with groups, you can assign a tag to a label from both the label side and the tag side. Labels are available for both your supply and demand. When you go to the main supply/demand page, you will see the labels tab at the far right.

Creating a new label or selecting an existing label, will bring you to the Settings tab, where you can edit the name of your label. On the Supply/Demand Tags tab, you will see tags that are already associated to a label appear in the table on this tab. You can add tags to the label by clicking +Supply/Demand and a modal will appear.

From the tag side, you can assign labels in the settings tab. Clicking in the Labels box shows your available labels.
As with groups, you can filter by label in the Add Demand and Add Supply modals when aligning your supply and demand.

Any groups that were previously in use have been added as new labels. Historical reporting is available for your groups by using the label filter and dimension.

Labels Reporting

Reporting is available for labels both as a dimension and a filter. Note that labels by domain is not supported at this time. When running a report for a tag that has multiple labels, you will see one line per label; the metrics for both lines will be the same. Note that reporting on labels can result in inflated numbers in the total’s row; i.e., if you have two labels on a tag, the total will be inflated by a factor of two since each label has overlapping data.

Reporting and API Updates

API Updates

Labels management and reporting is also available in the API. Support for setting your demand partner preferences for buying flagged supply is now available in the API. Please see our wiki for full details.

Scheduled Reports

You can now download, duplicate, and delete your scheduled reports from the main Scheduled Reports page. In the Actions column you will find icons for each of these actions, as well as the icon that links to the appropriately filtered create report page. Note that the last completed report will be downloaded when selecting download.

UI Improvements

Change Flags

Change flags now appear on the quickstats graphs for your supply and demand partners. Previously, change flags were only available for your tags. You also now have the ability to view or hide the change flags; simply click on Change Logs in the legend to make the flags disappear and reappear.

Demand Improvements

We have added a number of improvements to managing your demand.

When a demand partner is deleted, any associated demand tag will be assigned to the default demand partner. You can reassign these tags to another partner on their settings tab.

Budgets can be set on the tag, campaign, and partner level. They are now more readable due to the addition of commas in this text box. This update makes it harder to mistake 10 million for one million with the visual indicator.

If you have a budget on a demand partner, you will now see a budget bar on its demand tags tab. Previously, this was only available for your demand tags. Note that budgets run in Eastern time.

Demand tags now show response time histograms of average response time across all supply tags. The same graph can be seen on the settings tab of a demand tag next to the Timeout Settings toggle.

Demand Partner Notes are available on the settings tab of both Managed and DirectConnect Demand Partners.

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