Magnite and SpringServe’s capabilities will help Visoon manage advertising more efficiently across CTV and Big-screen video formats
BERLIN – August 31, 2023 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, and SpringServe, the leading independent ad serving platform now part of Magnite, today announced that Visoon will complement their existing ad tech stack with Magnite and SpringServe to enable more efficient transactions across CTV and Big-Screen video.
“In our search for a more optimised CTV solutions provider, Magnite has exceeded our expectations,” said Michael Möller, CTO at Visoon. “In addition to their ability to operate and execute to an incredibly high standard, they’ve offered us dedicated support throughout this transition and unlocked new opportunities for us. We’ve been impressed by what their technology can deliver and look forward to continuing to build out a strong partnership focused on innovation in keeping with our future-driven video approach.”
Visoon will leverage the Magnite platform to activate owned deals and set up new deals with agencies and advertisers while simultaneously tapping into Magnite demand to transact. As Visoon’s ad server, SpringServe will help deliver enhanced insight, transparency, and control to enable more efficient management of CTV and Big-Screen video advertising. Visoon will also leverage proprietary SpringServe features, including Tiles to support advertising in linear TV environments, and BingeWatcher, which automates the creative review process to help improve ad experiences. Initially, the relationship will focus on CTV and Big-Screen and the teams will work together on bespoke solutions to help Visoon launch new all screen planning strategies.
“Our teams and technology support media owners and broadcasters across every screen and format to ensure they’re making the most out of their content offerings,” said Johannes Paysen, Managing Director, Central Europe at Magnite. “It’s encouraging to see Magnite increasingly chosen as a partner to deliver on CTV throughout the region, and we’re looking forward to building out our relationship with Visoon to help them create more opportunities through programmatic.”
“We are excited to support Visoon and grow this important relationship by providing the tools and technology they need to effectively manage and monetise their inventory,” said Sarah Gaudszun, Commercial Director, EMEA at SpringServe. “We look forward to working with the Visoon team on developing and rolling out additional solutions to help ensure that the engaging content available across their properties is supported with premium ad experiences.”
Visoon Video Impact is the TV and Big Screen marketer of Axel Springer and Paramount. The joint venture was founded in 2016 and has all TV and big screen offerings from Axel Springer and Paramount in its portfolio. These include the brands BILD, WELT, N24 Doku, Comedy Central, MTV, Nickelodeon and Pluto TV. More at www.visoon.de.
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
SpringServe, now part of Magnite, is the leading independent ad serving platform, purpose-built for OTT, CTV and video advertising. Its software offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http://www.springserve.com.