Video Ad Server
A real-time video ad server engineered for optimization
The world’s first easy-to-implement header bidding solution.
On-the-fly creative optimization for consumer engagement
SpringServe was founded to provide a suite of ad serving tools that make digital advertising more efficient. We have designed our products to operate as openly as possible, and to work within the digital advertising ecosystem in a friction-free manner. Customization is at the heart of effective ad serving, and our tools are engineered to adapt to your business environment. With real-time reporting, white box optimization, a blazing-fast user interface, SpringServe is truly ad serving as it was meant to be.
In this release, we discuss Demand Partner Targeting and UI Improvements to the DirectConnections page. Core Improvements Demand Partner Targeting Domain Targeting, Budgeting, and Frequency Capping can now be set on the Demand Partner level. If your partner has a global black list, you can implement it here. You can also apply budgeting, flight dates,[…]
In our latest release, we discuss Key-Value Targeting, the Billing page in the UI, Dayparting, and DirectConnect targeting transparency. Feature Additions Key-Value Targeting Custom Key-Value targeting allows you to target and report on custom parameters passed by your supply partner (e.g. zone id, sound, browser, etc.). Creating your Keys From the Settings menu, navigate to Keys.[…]
In our latest release, we reveal dynamic payment terms and demand side edits for supply tags, impression pixels on DirectConnect, and account manager visibility on your supply and demand. Feature Additions Supply Tag Dynamic Payment Terms You can now export Supply Tags that have dynamic payment terms. In the settings tab of a Supply Tag, select[…]
Call for Beta Testers We are seeking beta testers for new SpringServe features. As you know, we are constantly working to improve your experience in SpringServe and develop the tools that will help your business to succeed. If you would like to be a beta tester for new features in SpringServe, please let us know[…]
In our most recent release, we discuss DirectConnect Demand notifications and improvements to the API and UI. Core Improvements Connected Demand Notifications When a DC partner creates Connected Supply in their account, it automatically appears in your SpringServe account as Connected Demand. We have released a new series of notifications showing that you have new[…]
In our latest release, we discuss DirectConnect – a way to taglessly transact with your SpringServe partners, as well as usability improvements. Feature Additions: DirectConnect DirectConnect Beta has been released in the SpringServe platform. With this feature, you can taglessly interact with other SpringServe partners. DirectConnect only requires a single VPAID to initialize, cutting latency[…]
Core Improvements Expanded IVT Protection SpringServe has partnered with the premier verification service in the industry for improved brand safety optimizations. On your Supply Tags, you have two options for additional verification: Pre-Bid IVT Blocking and Post-Imp IVT detection. Post-Imp IVT Detection When you enable Post-Imp IVT detection, analysis is conducted after the impression occurs[…]
Feature Additions Tag Health In our continual effort to keep traffic on SpringServe clean, we are introducing Tag Health. This feature alerts you when your tags have been flagged as high percentage sophisticated invalid traffic, or SIVT. Tag Health is based on a combination of internal and third-party verification vendor metrics. The tags that are listed[…]
Feature Additions Budgeting Improvements In the targeting tab of Demand tag, you will now find Frequency Capping. Select the time period (Minute, Hour, Day) and a box will appear allowing you to select impression or request caps and enter the impressions or requests per user. In the screenshot above, the frequency cap is 2 impressions[…]
In our latest release, we announce changes to our default optimization parameters. We also have added the ability to add a Impression Tracking Pixel to your demand tags, as well as add notes to your tags. We have added improvements to the Account Activity dashboard, and to your Supply and Demand Tag, Partner, and Group[…]