A strong user experience is necessary to drive positive brand affinity for both the content owner and the advertiser to engage consumers on any screen successfully, be it on a... read more →
We caught up with Katya Shkolnik, head of partnerships at Future Today, to chat about how Future Today’s userbase has grown as CTV audiences skyrocket, putting an importance on acquiring... read more →
We are excited to announce that IRIS-enabled™ streaming, FAST, and CTV publishers can now access contextual and brand safety data from IRIS.TV’s data partners inside Springserve’s ad serving management platform... read more →
As premier content platforms expand to OTT environments, media planners are seeking better ways to streamline ad delivery while maintaining quality control. This was the case during SXSW 2022, where... read more →
More US homes watch CTV over cable and satellite, and 90% of CTV viewers watch ad-supported content. With its powerful reach, CTV has now become a staple of advertisers’ marketing... read more →
Following a rebrand of several of its AVOD (ad-supported video on demand) services, Video Solutions is aiming to take its new combined offering global, supported by Magnite and SpringServe. In... read more →
By: Matt Dearborn, Chief Product Officer of SpringServe. SpringServe originally introduced ‘ad routers’ for CTV as a way to automate carriage agreements - where a content provider (e.g. Paramount) gives... read more →
Leading Global Video Advertising Platform Connects Advertisers with Crackle Plus Premium Inventory Distributed Across FAST Channels NEW YORK, March 2, 2021 /PRNewswire/ -- SpotX, the leading global video advertising platform, today announced a... read more →
Partnership provides Whistle TV with SpringServe's advanced ad management platform for OTT and video advertising NEW YORK, NY / ACCESSWIRE / February 22, 2021 / Team Whistle has today announced a... read more →
Tru Optik, a TransUnion company, and an identity resolution leader across OTT and Connected TV (CTV), announced today a partnership with SpringServe, a leading ad serving platform for OTT and... read more →