Spring Cleaning with SpringServe

In our latest release, we discuss a number of UI improvements, including revamped quickstats and graphs. We also discuss our updated Traffic Quality Policy. Core Improvements Quickstats and Graph Readability We have updated Quickstats summary performance and Graphs throughout the platform. You will see supply Quickstats summaries on Supply Tags, Connected Supply, Supply Partners, and[…]

April Showers with SpringServe

In our latest release, we discuss improvements to Demand Tag features, quickstats on the DirectConnect page, Key-Value management in the API, and Invoice PDFs. Feature Additions Postal Code targeting is now available on your demand tags for the United States, Great Britain, and Canada. Set Postal Code targeting in the Geo Targeting section of your[…]

Demand Partner Targeting

In this release, we discuss Demand Partner Targeting and UI Improvements to the DirectConnections page. Core Improvements Demand Partner Targeting Domain Targeting, Budgeting, and Frequency Capping can now be set on the Demand Partner level. If your partner has a global black list, you can implement it here. You can also apply budgeting, flight dates,[…]

SpringServe has Sprung

In our latest release, we discuss Key-Value Targeting, the Billing page in the UI, Dayparting, and DirectConnect targeting transparency. Feature Additions Key-Value Targeting Custom Key-Value targeting allows you to target and report on custom parameters passed by your supply partner (e.g. zone id, sound, browser, etc.). Creating your Keys From the Settings menu, navigate to Keys.[…]

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DC Demand Notifications

In our most recent release, we discuss DirectConnect Demand notifications and improvements to the API and UI. Core Improvements  Connected Demand Notifications When a DC partner creates Connected Supply in their account, it automatically appears in your SpringServe account as Connected Demand. We have released a new series of notifications showing that you have new[…]

Warm Winter Wishes from SpringServe: DirectConnect

In our latest release, we discuss DirectConnect – a way to taglessly transact with your SpringServe partners, as well as usability improvements. Feature Additions: DirectConnect DirectConnect Beta has been released in the SpringServe platform. With this feature, you can taglessly interact with other SpringServe partners. DirectConnect only requires a single VPAID to initialize, cutting latency[…]

Seasons Greetings from SpringServe: Brand Safety

Core Improvements Expanded IVT Protection SpringServe has partnered with the premier verification service in the industry for improved brand safety optimizations. On your Supply Tags, you have two options for additional verification: Pre-Bid IVT Blocking and Post-Imp IVT detection. Post-Imp IVT Detection When you enable Post-Imp IVT detection, analysis is conducted after the impression occurs[…]

Tag Health

Feature Additions Tag Health In our continual effort to keep traffic on SpringServe clean, we are introducing Tag Health. This feature alerts you when your tags have been flagged as high percentage sophisticated invalid traffic, or SIVT. Tag Health is based on a combination of internal and third-party verification vendor metrics. The tags that are listed[…]