Summer Time with SpringServe

Core Improvements Custom Time Zones Users have long been able to see performance graphs and quickstats tables throughout the SpringServe UI. Until now, these graphs and stats were always shown in US Eastern time. We have released custom time zones for accounts and individual users. To change the account time zone, go to Settings –>[…]

Feeling Lucky with SpringServe

In our latest release, we discuss updates to Header Bidding and improvements to the UI including updated targeting icons, demand class, and easier association of supply and demand. Core Improvements Header Bidding We continue to improve on Header Bidding demand tags in SpringServe. Index Exchange has been added as a beta platform. We have added[…]

App Targeting in SpringServe

In this release, we discuss native targeting for app names and app bundles, updates to Header Bidding, 2-factor authentication, and UI improvements. Core Improvements App Targeting & Reporting We have released our native support for app name and app bundle targeting. You can now create and manage app name and bundle lists with the same[…]

Feeling Super with SpringServe

Feature Additions Third Party Pixels We have expanded our support for third party pixels on your SpringServe demand tags to include additional events and JS pixels. You can now add pixels for quartiles and clicks in addition to impressions. When you click + New Event Pixel, a dropdown will appear where you can select when the[…]

SpringServe Releases BroadFall™, Next Generation Video Ad Management for Publishers

BroadFall Delivers Up to 30% Revenue Lift with Increased Speed, Control, Transparency and Revenue for Video Advertising NEW YORK, NY–(Marketwired – Dec 12, 2017) – SpringServe, the leader in open video ad serving, today announced the release of BroadFall, a new methodology for managing video demand for publishers. BroadFall gives publishers much more control of[…]

Header Bidding through BroadFall and More

Feature Additions Header Bidding through BroadFall BroadFall With a traditional waterfall, an ad request will passed to each tag in priority order. SpringServe is excited to announce BroadFall, a new call logic which allows for both a broadcast call and a traditional waterfall. With BroadFall, you can add tags to a broadcast tier. These tags[…]

Introducing BroadFall™ – An Elegant Answer to Video Header Bidding

SpringServe is proud to introduce BroadFall, a powerful new approach to video yield management for publishers, as well as a streamlined, no-coding-required approach to video header bidding. BroadFall will provide our sell side clients with the ability to call all premier demand partners simultaneously, including video header bidding and server-to-server integrated buyers via RTB, alongside[…]