Feeling Lucky with SpringServe

In our latest release, we discuss updates to Header Bidding and improvements to the UI including updated targeting icons, demand class, and easier association of supply and demand. Core Improvements Header Bidding We continue to improve on Header Bidding demand tags in SpringServe. Index Exchange has been added as a beta platform. We have added[…]

App Targeting in SpringServe

In this release, we discuss native targeting for app names and app bundles, updates to Header Bidding, 2-factor authentication, and UI improvements. Core Improvements App Targeting & Reporting We have released our native support for app name and app bundle targeting. You can now create and manage app name and bundle lists with the same[…]

Feeling Super with SpringServe

Feature Additions Third Party Pixels We have expanded our support for third party pixels on your SpringServe demand tags to include additional events and JS pixels. You can now add pixels for quartiles and clicks in addition to impressions. When you click + New Event Pixel, a dropdown will appear where you can select when the[…]

SpringServe Releases BroadFall™, Next Generation Video Ad Management for Publishers

BroadFall Delivers Up to 30% Revenue Lift with Increased Speed, Control, Transparency and Revenue for Video Advertising NEW YORK, NY–(Marketwired – Dec 12, 2017) – SpringServe, the leader in open video ad serving, today announced the release of BroadFall, a new methodology for managing video demand for publishers. BroadFall gives publishers much more control of[…]

Header Bidding through BroadFall and More

Feature Additions Header Bidding through BroadFall BroadFall With a traditional waterfall, an ad request will passed to each tag in priority order. SpringServe is excited to announce BroadFall, a new call logic which allows for both a broadcast call and a traditional waterfall. With BroadFall, you can add tags to a broadcast tier. These tags[…]

Introducing BroadFall™ – An Elegant Answer to Video Header Bidding

SpringServe is proud to introduce BroadFall, a powerful new approach to video yield management for publishers, as well as a streamlined, no-coding-required approach to video header bidding. BroadFall will provide our sell side clients with the ability to call all premier demand partners simultaneously, including video header bidding and server-to-server integrated buyers via RTB, alongside[…]

Sugar Highs with SpringServe

In our latest release we discuss expanded reporting for domain by geo, and additional sizes. We also discuss new KPI targeting metrics, macro additions, and UX improvements. Core Improvements Domain by Geo Reporting By popular request, we have released Domain by Geo reporting. Geographical regions are broken out into the following: United States (US) Canada[…]

Trust but Verify with SpringServe

xIn our latest release, we discuss Trust but Verify, Environment improvements, new macros, reporting additions and expansion of selectable metrics, and UI updates. Feature Additions Trust but Verify We are excited to announce support for AOL’s Trust but Verify (TbV). TbV is a new program from AOL (currently in Beta) that allows ad requests to[…]

Announcing New SpringServe Optimization Features

The SpringServe platform has made it easier to monetize your inventory through tags and Direct Connect. In addition to the ease of use, this set-up has a few additional benefits: Improved Latency: With significantly fewer ad calls made from the browser because of server side decisioning, your site will run faster Server Side Optimization: Since[…]