Quality Targeting and More

In our latest release, we discuss controls over buying flagged supply, weekly reporting, and domain list UI updates. Feature Additions Quality Targeting In the past, we have disallowed supply that has been flagged for poor tag health from being sold into the DirectConnect ecosystem. If a supply tag was flagged, then it would not sell[…]

Celebrate Independence with SpringServe

In our latest release, we discuss VPAID controls, account and partner optimization default parameters, and various UI improvements. Feature Additions VPAID Controls It is no secret that there have been many attempts to stop support for Flash over the years, most of which have been largely unsuccessful. Google’s announcement that they will discontinue all Flash[…]

Serving Up Summer with SpringServe

In our latest release, we discuss value lists for your custom key-values, reporting updates, account_id reporting in the API, and various UI improvements. Feature Additions Value Lists In SpringServe, you can define your own custom key-value targeting. For example, if you want to target on browser, you can define that as a key and add[…]

Spring Cleaning with SpringServe

In our latest release, we discuss a number of UI improvements, including revamped quickstats and graphs. We also discuss our updated Traffic Quality Policy. Core Improvements Quickstats and Graph Readability We have updated Quickstats summary performance and Graphs throughout the platform. You will see supply Quickstats summaries on Supply Tags, Connected Supply, Supply Partners, and[…]

April Showers with SpringServe

In our latest release, we discuss improvements to Demand Tag features, quickstats on the DirectConnect page, Key-Value management in the API, and Invoice PDFs. Feature Additions Postal Code targeting is now available on your demand tags for the United States, Great Britain, and Canada. Set Postal Code targeting in the Geo Targeting section of your[…]

Demand Partner Targeting

In this release, we discuss Demand Partner Targeting and UI Improvements to the DirectConnections page. Core Improvements Demand Partner Targeting Domain Targeting, Budgeting, and Frequency Capping can now be set on the Demand Partner level. If your partner has a global black list, you can implement it here. You can also apply budgeting, flight dates,[…]

SpringServe has Sprung

In our latest release, we discuss Key-Value Targeting, the Billing page in the UI, Dayparting, and DirectConnect targeting transparency. Feature Additions Key-Value Targeting Custom Key-Value targeting allows you to target and report on custom parameters passed by your supply partner (e.g. zone id, sound, browser, etc.). Creating your Keys From the Settings menu, navigate to Keys.[…]