In our latest release, we discuss the addition of Forensiq as a verification vendor in SpringServe. We also discuss additions to targeting options, including boolean user segment targeting. We have also updated key-value reporting to make it easier to filter specific values for a given key. Core Improvements Forensiq We have added integration with Forensiq[…]
In our latest release, we discuss exciting additions on SpringServe, including the Realtime Debugger and Reporting Templates. We also discuss targeting and reporting additions and various UI/UX improvements. Feature Additions Realtime Debugger We are proud to announce the release of our Realtime (RT) Debugger in the SpringServe UI. The RT Debugger is a valuable tool[…]
In our latest release, we discuss custom tag health, expanded demand targeting, Roku macros in the tag export, budget bars, and multiple account managers. Feature Additions Custom Tag Health Traffic entering your SpringServe account is flagged for Tag Health. SpringServe defines poor Tag Health as high SIVT. You now have the ability to select custom[…]
Core Improvements Custom Time Zones Users have long been able to see performance graphs and quickstats tables throughout the SpringServe UI. Until now, these graphs and stats were always shown in US Eastern time. We have released custom time zones for accounts and individual users. To change the account time zone, go to Settings –>[…]
In our latest release, we discuss additions to Header Bidding, account level defaults, supply tag VAST version, and new macros for GDPR compliance. Core Improvements Header Bidding We continue to increase the robustness of our Header Bidding demand. With the addition of bRealTime and district m, SpringServe now offers nine platform partners for Header Bidding[…]
In our latest release, we discuss multi-tier BroadFall, account blacklists, UI improvements, reporting additions, and GDPR. Core Improvements Multi-Tier BroadFall With SpringServe’s BroadFall logic, you are able to combine a asynchronous broadcast call and a traditional waterfall. Previously, a single tier at the top of the waterfall was eligible for broadcast. The first tier in[…]
In our latest release, we discuss updates to Header Bidding and improvements to the UI including updated targeting icons, demand class, and easier association of supply and demand. Core Improvements Header Bidding We continue to improve on Header Bidding demand tags in SpringServe. Index Exchange has been added as a beta platform. We have added[…]
In this release, we discuss native targeting for app names and app bundles, updates to Header Bidding, 2-factor authentication, and UI improvements. Core Improvements App Targeting & Reporting We have released our native support for app name and app bundle targeting. You can now create and manage app name and bundle lists with the same[…]
Feature Additions Third Party Pixels We have expanded our support for third party pixels on your SpringServe demand tags to include additional events and JS pixels. You can now add pixels for quartiles and clicks in addition to impressions. When you click + New Event Pixel, a dropdown will appear where you can select when the[…]
BroadFall Delivers Up to 30% Revenue Lift with Increased Speed, Control, Transparency and Revenue for Video Advertising NEW YORK, NY–(Marketwired – Dec 12, 2017) – SpringServe, the leader in open video ad serving, today announced the release of BroadFall, a new methodology for managing video demand for publishers. BroadFall gives publishers much more control of[…]