Improvements to pod reporting and ctv verification, sellers.json updates, bid density reporting, and more.
CTV & Pods
With CTV inventory on the rise, more IVT vendors support it. SpringServe now offers WhiteOps and Forensiq verification on your CTV supply and demand tags. Additionally, WhiteOps pre-bid filtering is available on all environments. Please be aware that we are rolling out these features slowly so you may not notice them in your account immediately.
We have updated pod metrics to more accurately reflect fill when using pods. Pod Time Filled shows the number of seconds for ads that received an impression in the pod. We also now support the metric Pod Opportunity Time; this metric reflects the number of seconds returned in the pod. Opportunity seconds may or may not have received impressions.
Consider the case where your pod has three slots, each with a duration of 30 seconds.
For a single request, the Pod Time Available is 90 seconds. If your pod returns three ads, each of length 30 seconds, the Pod Opportunity Time is 90 seconds. If the first two ads get impressions and then the user closes the player, the Pod Time Filled is 60 seconds. Request Fill is calculated as Impressions / Requests, so the Request Fill would be 2/1 = 200%. Pod Fill is calculated as Pod Time Filled / Pod Time Available, so the Pod Fill would be 60/90 = 66.67%
As a part of SpringServe’s Sellers.json support, we now include the SupplyChain object in all OpenRTB requests. This extension object indicates to OpenRTB bidders which parties are involved in transacting on a given impression.
We now support PulsePoint as a Header Bidding demand platform. When setting up PulsePoint Header Bidding demand tags, enter your Publisher ID, Tag ID, and Video Placement Type. Optional parameters include minduration and maxduration.
We now show Demand and Supply columns on the lite view of index tables.
Click on the number in this column to be taken directly to the waterfall tab of the supply or demand tag. This is one of multiple shortcuts to relevant tabs. To go directly to the Settings tab of an object, click on the name. If there is targeting on the object, clicking on the icon in the Targeting column will redirect you to the targeting tab.
Bid Density Report
In addition to accessing the bid density graph on your bidder and Open Market enabled supply pages, you can now run a bid density report. To access bid density data, you can use the Bid Density Report template, which has Bid Bucket as the dimension.
On your open market-enabled supply tags you will now see a reporting icon next to the bidder dropdown in the Bid Density tab of the Open Market modal.
When you click on this icon, SpringServe will open a new tab with the reporting page with the Bid Density Report selected as the template, filters set for the Open Market demand tag and the selected Supply tag, and bidder Metrics.
Ads.txt and App-ads.txt
If you are connected to bidders via Programmatic Connect, update the ads.txt (desktop and mobile web) and app-ads.txt (in-app and ctv) files for you and your partners to include the following lines:
- springserve.com, [Your Account ID], DIRECT, a24eb641fc82e93d
- districtm.io, 101856, DIRECT,
- undertone.com, 3817, DIRECT
- synacor.com, 82101, DIRECT, e108f11b2cdf7d5b
- openx.com, 540634634, DIRECT, 6a698e2ec38604c6
- beachfront.com, 4969, RESELLER, e2541279e8e2ca4d
- advertising.com, 26282, RESELLER
- pubmatic.com, 157310, RESELLER, 5d62403b186f2ace
- rhythmone.com, 2968119028, RESELLER, a670c89d4a324e47
- spotxchange.com, 239904, RESELLER, 7842df1d2fe2db34
- spotx.tv, 239904, RESELLER, 7842df1d2fe2db34
- contextweb.com, 561910, RESELLER, 89ff185a4c4e857c
- openx.com, 540226160, RESELLER, 6a698e2ec38604c6
- appnexus.com, 1908, RESELLER, f5ab79cb980f11d1
- google.com, pub-9685734445476814, RESELLER, f08c47fec0942fa0
- appnexus.com, 2234, RESELLER
- advertising.com, 19623, RESELLER
- EMXDGT.com, 1251, RESELLER, 1e1d41537f7cad7f
- appnexus.com, 1356, RESELLER, f5ab79cb980f11d1
Make sure to replace [YOUR ACCOUNT ID] with the number in the lower right hand corner of the screen. For example, CrushTownUSA’s Account ID is 17.
For any and all questions and requests, please reach out to you account manager, who can connect these partners and ensure your domains and apps are whitelisted.
Various bug fixes and performance improvements.
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