Creative review, budget timezones, tiles improvements, DAA AdChoices and more.
SpringServe is very excited to announce Creative Review powered by BingeWatcher. With this new UI, you can see metadata for all creatives and their assets that serve through your SpringServe account.
On the Ad Quality page, view the tabs Scanned Creatives and Scanned Assets. On the Scanned Creatives tab, see the number of assets, advertiser domain, and detected language of the creative. Clicking the Full option in the pillbox filter will display the IAB tier 1 and tier 2 categories that are associated to the advertiser domain.
Within the Settings tab of a scanned creative, you will find the creative metadata and a player to preview the ad. The thumbnail in the player displays a screenshots from the video, allowing you at-a-glance assessment of the ad. If available, a transcript appears below the player.
On the Assets tab of a scanned creative, find associated assets with their duration, dimensions, bitrate, mean audio volume, and media container type. SpringServe displays the same table on the main Scanned Assets tab of the Ad Quality page.
The Demand tab of a scanned creative displays a table with all demand tags through which the creative has served.
If you are interested in Creative Review in SpringServe, please contact your account manager.
You can now specify a pacing timezone for budgets in SpringServe. If you run traffic in global regions outside the US, you may want to customize the timezone used for pacing in your budgets. The default timezone is Eastern, and can now be changed to better suit the needs of your international traffic.
Note that any given object can have a single budget timezone, no matter how many budgets are in place.
At this time the budget bar may not be accurate in the UI, but running an ad hoc report will reveal that pacing is working properly.
If you are currently testing tiles in SpringServe, you can now specify screen settings.
When Dedupe is selected, SpringsServe will prevent duplicate ads from serving for a given screen ID. In order for deduplication to work properly, the screen_id parameter must pass a numerical value on the request.
When bulk exporting supply tags with deduplication set, screen_id will be included in the exported tags.
If Dynamic is selected as the Size Setting for your tile supply, SpringServe will target demand based on the value passed in the sizes= parameter on the supply request. This parameter will appear in the export tag when Dynamic is selected.
To target multiple sizes, use a comma or pipe delimiter; e.g. sizes=225×225|300×600 or sizes=225×225,300×600.
On managed demand tags, campaigns, and partners, you can now enable DAA AdChoices. To do so, simply select Enabled in the DAA AdChoices pillbox in the Audiences section of the Targeting tab.
When enabled, SpringServe will use a VAST extension to overlay the AdChoices icon on the top right corner of the video player.
Clicking this link will lead the end user to this page: https://springserve.com/
For BidLink supply tags, you can now set Duplicate Adomains in the Advanced section of the Settings tab. To enable or disable, click the checkbox in the panel:
Additionally, you can now pass content network to BidLink tags via content.ext.network.
On the main index table and the routers tab of a supply partner you can now bulk update targeting for country, DMA, device, OS, and browsers
Icons in the actions column of index table now display tooltips upon hover-over. This change makes it easier to know exactly where you are navigating in SpringServe. In the example below, clicking the wrench will take you to the troubleshooting page for the obejct.
Various bug fixes and performance improvements.