Supply and Demand Dashboards, Open Market updates, and more.
Supply and Demand Dashboards
On the Account Activity page, you can now see an overview of supply or demand activity in your SpringServe account.
Selecting Supply from the pillbox at the top of the page will show important statistics in the tiles at the top. Below the Performance and Financials graphs showing time series for your supply, you will see graphs showing summary performance, financials, and quality data.
In the Quality container, you can select Viewability (default), or IVT. When Viewability is selected, a bar graph showing Viewability, GroupM Viewabilty, and AVOC rates for Moat and IAS is displayed. Selecting IVT shows a bar graph with Moat bot and IAS IVT rates. Note that this graph will only display data if Moat and/or IAS is enabled for some traffic in your account. Below the Quality graph, you will see the distribution of supply environment.
In the last row of the supply dashboard, the Top 10 Supply container and the Supply Distribution containers are shown. In the Top 10 Supply container, the default view is a table for Supply Partner performance. As on the main dashboard, you have the option to view a line graph or a pie representation of this data. If you want to look at more granular data, you can also toggle from Partners to Tags. In the Supply Distribution container, you will see the impression distribution between managed and DC supply in your account.
As on the supply dashboard, selecting Demand from the pillbox at the top of the page will show important statistics in the tiles at the top, performance and financials time series graphs, summary performance and financial graphs, and quality summaries with the option to select viewability or IVT data. Demand Environment Distribution is shown below the quality graph.
In the following row, the Top 10 Demand and Demand Distribution are shown. In the Top 10 Demand container, the default view is a table for Demand Partners performance. As on the main dashboard, you have the option to view a line graph or pie representation of this data. More granular data can be accessed by toggling to Tags. In the Demand Distribution container, you will see the impression distribution between demand classes (Managed, DC, HB, and PC, if applicable).
If your account is enabled for Programmatic Connect, the Top 10 PC Demand container is shown at the bottom of the page. The default view shows a table with your PC activity broken down by Bidder. You can also view summaries by bidder for Open Market activity or by Deal ID. This data can be viewed as a table, line graph, or a pie graph. To the right of this summary data, you will see the Open Market vs. Deals distribution of your PC impressions.
Optional parameters for Telaria have been added for your Header Bidding Tags. To add an optional parameter, click the + Optional Parameter button and select the parameter from the dropdown. These parameters include the following: custom, c2, c3, c4, category, keywords, floor.
If you are running exclusionary targeting on a custom key, you can effectively block unknown values by checking the Key Required checkbox. When this box is checked, any request that does not pass a value for this key will be blocked. In the example below, my_key must be declared on the supply tag and a value must be passed in order to meet targeting; that is, my_key= will not meet targeting.
Note that if the macro is passed but not replaced with a value, it will pass targeting; i.e. my_key=[MY_KEY_MACRO]. If you are seeing these types of values in your key-value reports, add the unfilled macro value to your block list.
We continue to make UX improvements to Open Market (OM) in SpringServe. To give you better visibility into OM settings on a supply tag, you can now see the number of OM bidders in a waterfall on the main supply page. In the full view, the OM column shows the number of bidders that are in the Open Market group of a the waterfall. Auto-add bidders is enabled on tags which display a plus icon in the OM column.
Clicking on the button in the OM column will bring you to the Bidders tab of the Open Market modal of the given waterfall. Here, you can see the Bid Floor, bidder targeting, and performance statistics for OM bidders. Note that Bid Floor will display the supply tag’s default OM PC floor unless otherwise specified.
If you manage your SpringServe activity in the API, you can now set auto_add_external_bidders using that tool. Please find further information about our API on our wiki.
If you run reports for large numbers of domains or app names/bundles, you can now use existing targeting lists as filters. Selecting List from the pillbox in the Declared Domain filter options allows you to search your domain lists to use as a filter. This feature addition mitigates the need to run multiple reports for large numbers of domains. List filtering is available for Declared and Detected Domains, App Bundles, and App Name filters.
Check out the new content explaining CTV/OTT and Ad Podding in SpringServe on the SpringServeU page. We are always adding new content to SpringServe U, so make sure to bookmark it.
If you are connected to bidders via Programmatic Connect, update the ads.txt files for you and your partners to include the following lines:
- springserve.com, [YOUR ACCOUNT ID], DIRECT, a24eb641fc82e93d
- beachfront.com, 4969, RESELLER, e2541279e8e2ca4d
- advertising.com, 26282, RESELLER
- pubmatic.com, 157310, RESELLER, 5d62403b186f2ace
- rhythmone.com, 2968119028, RESELLER, a670c89d4a324e47
- spotxchange.com, 239904, RESELLER, 7842df1d2fe2db34
- spotx.tv, 239904, RESELLER, 7842df1d2fe2db34
- contextweb.com, 561910, RESELLER, 89ff185a4c4e857c
- openx.com, 540454059, RESELLER, 6a698e2ec38604c6
- ssp.ynxs.io, 185, RESELLER
Make sure to replace [YOUR ACCOUNT ID] with the number in the lower right hand corner of the screen. For example, CrushTownUSA’s Account ID is 17.
For any and all questions and requests, please reach out to you account manager, who will be able to connect these partners and ensure your domains are whitelisted.
Flash VPAID and SpringServe Tag Health Sunset
Flash VPAID activity on the web and in SpringServe has been declining steadily over the last several quarters. As such, SpringServe will no longer offer the option to return a Flash VPAID response in supply tags. On the supply tag, the response type will default to JS VPAID for desktop, mobile web, and in-app activity.
Due to the wide variability in the needs of our clients, we will be discontinuing SpringServe defined Tag Health. There is no one-size-fits all solution for SpringServe clients, so you can continue to set your own definition of Tag Health in your account settings. If you are using SpringServe-defined tag health, new tags will not be flagged for poor health starting mid-March. Please contact your account manager with any concerns regarding this change.
IVT Blocking and Detection
SpringServe Pre-bid blocking is available for requests from any environment. For desktop, mobile-web, and in-app requests, WhiteOps pre-bid blocking is also available. In order to protect your CTV activity from IVT, we will be offering Protected Media as a pre-bid blocking component in Q1 of 2019.
Various bug fixes and performance improvements.