Newsroom
Mar 07

Metric Makeover in the UI & API

In an effort to make reporting clearer, SpringServe is renaming select metrics in the UI and API. No changes need to be made to API requests, but reporting metric names are updated. This change will take effect on Tuesday, March 8th.

Supply Metrics

Pod metrics have been renamed for clarity. When calling a pod tag, SpringServe keeps track of the information about the request and its response. Metrics have been renamed as follows, with the API metric name displayed with this format <api_metric_name>

  • Pod Avail Time <ap_slots_seconds_available> → Pod Time Req <pod_time_requested>
  • Pod Opp Time <ap_slots_opportunity_seconds> → Pod Time Ret <pod_time_returned>
  • Pod Fill Time <ap_slots_seconds_filled>  → Pod Time Fill <pod_time_filled>
  • Pod Slots Avail <ap_slots_count> → Pod Slot Req <pod_slot_requests>
  • Pod Slot Opps <ap_slots_opportunity> → Pod Slots Ret <pod_slots_returned>
  • Pod Opp Time % <ad_pod_opportunity_rate>  → Pod Time Ret % <pod_time_returned_rate> = Pod Time Returned / Pod Time Requested
  • Pod Time Fill % <ad_pod_fill_rate> → Pod Time Req Fill % <pod_time_request_fill_rate> = Pod Time Filled / Pod Time Requested
  • Pod Opp Fill Time % <ad_pod_opportunity_fill_rate> → Pod Time Ret Fill % <pod_time_returned_fill_rate> = Pod Time Filled / Pod Time Returned
  • Slot Opp % <slot_opportunity_rate> → Pod Slot Ret % <pod_slot_return_rate> = Pod Slots Returned / Pod Slot Requests
  • Slot Opp Fill % <slot_opportunity_fill_rate> → Pod Slot Ret Fill % <pod_slot_return_fill_rate> = Impressions / Pod Slots Returned
  • Slot Fill % <slot_fill_rate> → Pod Slot Req Fill % <pod_slot_request_fill_rate> = Impressions / Pod Slot Requests

Generally, metrics that were previously referring to slot or time opportunities now refer to slots or time returned.

New Pod Metrics

As mentioned in the previous release notes, we also have added 4 new calculation metrics for your pod activity. These metrics provide actionable insights into the number of slots and the duration of ads in the pod response.

  • Avg Slots Ret <avg_slots_returned>= Pod Slots Returned / Opportunities
  • Avg Pod Time Ret <avg_pod_time_returned> = Pod Time Returned / Opportunities
  • Avg Pod Time Filled <avg_pod_time_filled> = Pod Time Filled / Opportunities
  • Avg Imp Time Filled <avg_impression_time_filled> = Pod Time Filled / Impressions

Demand Metrics

In demand reports we now will display updated names for bids and wins. We also include the prefix Programmatic to differentiate between programmatic and tag based traffic.

Demand Reports

  • Ads <ads> → Bids <bids>
  • Opps <opportunities> → Wins <wins>
  • Ad % <ad_rate> → Bid % <bid_rate>
  • Opp % <opportunity_rate> → Win % <win_rate>
  • Opp Fill % <opportunity_fill_rate> → Win Fill % <win_fill_rate>

Open Market & Bid Density Reports

  • Bids <openrtb_bids> → Prog Bids <programmatic_bids>
  • Wins <openrtb_wins> → Prog Wins <programmatic_wins>
  • Bid Fill % <openrtb_bid_fill_rate> → Prog Bid Fill % <programmatic_bid_fill_rate>
  • Win % <openrtb_win_rate> → Prog Win % <programmatic_win_rate>
  • Win Fill % <openrtb_win_fill_rate> → Prog Win Fill % <programmatic_win_fill_rate>

Please see our wiki for definitions of metrics found throughout the SpringServe Platform.