We’ve delivered new metrics in the Ad Quality UI, API support for day parting, improvements to outbound requests, and more since our last newsletter. This spring has been a busy... read more →
Newsroom
Generative AI and tools such as ChatGPT and DALL-E are just the latest example of how Artificial Intelligence (AI) is automating once manual processes. In digital media for instance, AI... read more →
Los Angeles, CA – March 29, 2023 – America’s premier arts network, Ovation TV, today announced a strategic partnership with SpringServe, the leading independent ad serving platform now part of... read more →
QYOU Media India’s Q PLAY app partners with SpringServe to connect advertisers with viewers across OTT and CTV MUMBAI - March 15, 2023 - SpringServe, the leading independent TV ad... read more →
NEW YORK – March 10, 2023 - SpringServe, the leading independent ad serving platform now part of Magnite (NASDAQ:MGNI), announced today that they will be joining the Amazon Publisher Services... read more →
Leading FAST service in Spain enhances advertising experience with SpringServe LONDON - February 28, 2023 - SpringServe, the leading independent TV ad serving platform now part of Magnite (NASDAQ: MGNI),... read more →
LONDON – February 16, 2023 – SpringServe, the leading independent TV ad serving platform now part of Magnite (Nasdaq: MGNI), today announced that Rakuten Advertising has adopted the SpringServe Tiles... read more →
NEW YORK – (February 14, 2023) – Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced TMB (Trusted Media Brands), the leading community-driven entertainment company, has selected Magnite’s... read more →
Ad quality improvements, audited creative targeting, min and max duration targeting in pods, forecasting, and much more! Core Improvements Ad Quality We continue to improve our ad quality features in... read more →
NEW YORK - December 20, 2022 - SpringServe, the leading independent ad serving platform now part of Magnite (NASDAQ: MGNI), announced today that FuboTV (NYSE: FUBO), the leading sports-first live... read more →
Global postal code targeting, global currencies, new budget metrics, detected advertiser domain targeting, and more! Core Improvements Global Postal Code Targeting SpringServe has expanded our postal code targeting to include... read more →
SpringServe Reports Growing Momentum, Driven by Increased CTV Ad Spend and Strong Marketplace Demand
SpringServe surpasses 100 billion impressions in first three quarters of 2022 NEW YORK - November 15, 2022 - SpringServe, the leading independent ad serving platform, announced growing momentum in 2022,... read more →
As consumers clamor for more video content, publishers are embracing video as a way to deliver better user experiences while creating more monetization opportunities. In the US alone, programmatic video... read more →
A strong user experience is necessary to drive positive brand affinity for both the content owner and the advertiser to engage consumers on any screen successfully, be it on a... read more →
NEW YORK – October 20, 2022 – SpringServe, the leading independent TV ad serving platform, today announced that VIZIO will be leveraging the SpringServe Tiles solution to enhance the content... read more →
IAB Tier 2 category competitive exclusions, expansion of contextual targeting, new custom political ad targeting, global currency support on the dashboard and reporting, and more! Core Improvements Competitive Exclusions You... read more →
We caught up with Katya Shkolnik, head of partnerships at Future Today, to chat about how Future Today’s userbase has grown as CTV audiences skyrocket, putting an importance on acquiring... read more →
Bingewatcher targeting improvements, expanded IRIS.TV integration, header bidding additions, and more! Core Improvements Inventory Quality IAB Tier 2 Categories SpringServe has expanded IAB category targeting to support IAB tier 2... read more →
We are excited to announce that IRIS-enabled™ streaming, FAST, and CTV publishers can now access contextual and brand safety data from IRIS.TV’s data partners inside Springserve’s ad serving management platform... read more →
As premier content platforms expand to OTT environments, media planners are seeking better ways to streamline ad delivery while maintaining quality control. This was the case during SXSW 2022, where... read more →
Atmosphere Will Leverage SpringServe’s Ad Serving Technology to Deliver High Quality Video Ad Experiences in Public Spaces SpringServe,the leading independent TV ad serving platform, today announced a strategic integration with... read more →
Supply-side creative imp f-caps, BidLink multi-imp, privacy targeting, and more. Core Improvements Creative Impression F-caps You can now apply creative impression frequency caps to your supply tags. In the targeting... read more →
As the tide rises on advertising video on-demand (AVOD) and free ad supported TV (FAST), the role of programmatic technology in the future of TV advertising is evolving. Adtech is... read more →
Creative review, budget timezones, tiles improvements, DAA AdChoices and more. New Features Creative Review SpringServe is very excited to announce Creative Review powered by BingeWatcher. With this new UI, you... read more →
Enables Publishers that Utilize SpringServe to Reach and Forecast at the Individual Video Level New York – June 15, 2022 – SpringServe, the leading independent TV ad serving platform, and... read more →
More US homes watch CTV over cable and satellite, and 90% of CTV viewers watch ad-supported content. With its powerful reach, CTV has now become a staple of advertisers’ marketing... read more →
Adds New Team Members in EMEA to Support Clients Across CTV and Video Ecosystem LONDON, UK – June 1, 2022 – SpringServe, the leading independent TV ad serving platform, today... read more →
Following a rebrand of several of its AVOD (ad-supported video on demand) services, Video Solutions is aiming to take its new combined offering global, supported by Magnite and SpringServe. In... read more →
Tiles, companion ad & creative language targeting, day of month scheduled reports, and more. Feature Additions Tiles SpringServe is excited to announce the addition of tiles to our feature offerings.... read more →
By: Matt Dearborn, Chief Product Officer of SpringServe. SpringServe originally introduced ‘ad routers’ for CTV as a way to automate carriage agreements - where a content provider (e.g. Paramount) gives... read more →
Reach & Frequency reports, geo targeting improvements, and more header bidding optional parameters. Core Improvements Reach & Frequency Reporting You can now run Reach and Frequency reports in the SpringServe... read more →
Leading OEM Leverages SpringServe’s Ad Serving Technology to Deliver High Quality CTV Ad Experiences to TCL Smart TV Viewers New York, NY - March 31, 2022 - SpringServe, the leading... read more →
Author: Chris Signore, VP, Head of Sales at SpringServe, and Josh Cohen, Vice President of Sales & Client Success at SpringServe Out-of-home ads (OOH) have been around since the dawn... read more →
In an effort to make reporting clearer, SpringServe is renaming select metrics in the UI and API. No changes need to be made to API requests, but reporting metric names... read more →
Solution enables video publishers to more intelligently integrate programmatic campaigns into their primary ad server NEW YORK – (March 3, 2022) – SpringServe, the leading independent TV ad serving platform,... read more →
SXSW Will Leverage SpringServe’s Ad Serving Technology to Deliver High Quality Video Ad Experiences to Attendees NEW YORK – March 2, 2022 – SpringServe, the leading ad serving platform for... read more →
Magnite and SpringServe to power OTT video advertising on CH Media’s streaming platform oneplus SWITZERLAND - March 3, 2022 - Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform,... read more →
We discuss updates to timeouts logging, additional reporting metrics, improvements to the realtime debugger, and more. Core Improvements 1606 Fixes In August of 2021, SpringServe switched from http1 to http2... read more →
We’re excited to announce the availability of Audience Management Engine (AME), enhanced audience management tools for activation against programmatic and direct-sold deals, on the SpringServe platform. Audience Management Engine allows... read more →
Magnite and SpringServe to Power Video Advertising on Molotov’s Ad-Supported Service Mango PARIS -- December 8, 2021 -- Molotov, the French leading streaming platform, is leveraging Magnite as their SSP... read more →
Leon Siotis appointed as SpringServe’s Head of International SpringServe records 140% growth in publisher revenue in international markets in first three quarters of 2021 LONDON - December 1, 2021 -... read more →
By: Abhinav Rao, Product Designer, Binge Watcher According to a new report published by the IAB and PwC called the “IAB Outlook” 2022 Digital Ad Ecosystem” research, consumers are fleeing... read more →
Iris.tv integration, multi-imp in SSHB, QPS and pacing improvements, demand side waterfall edits, more bulk actions, and much more. Feature Additions IRIS.TV Integration with SpringServe SpringServe is now integrated with... read more →
By: Joe Hirsch, General Manager of SpringServe The first TV ad which debuted in 1941 was only 10 seconds long, in black and white, and only cost the advertiser $9.... read more →
We recently announced our collaboration with IRIS.TV to enable video-level contextual targeting for CTV through our comprehensive platform for ad inventory management. We sat down with Field Garthwaite, Co-Founder and... read more →
October 4, 2021 - Mirriad, the leading in-content advertising company, today announced it is working with Magnite’s SpringServe, the leading ad serving platform for over-the-top (OTT) and connected TV (CTV),... read more →
Integration delivers enhanced transparency for advertisers and value for publishers Los Angeles -- September 23, 2021 -- IRIS.TV, the leading video data platform, and Magnite’s SpringServe, the leading independent ad... read more →
By: Joe Hirsch, General Manager of SpringServe I’m sure you know the frustration of watching a show on your connected TV and the same ad with the catchy jingle plays... read more →
We have been working on new features and improvements even as we were working on joining the Magnite team. Let’s dive in! Feature Additions Demand Placements and Requests Tier Breakout... read more →
Leading Global Video Advertising Platform Connects Advertisers with Crackle Plus Premium Inventory Distributed Across FAST Channels NEW YORK, March 2, 2021 /PRNewswire/ -- SpotX, the leading global video advertising platform, today announced a... read more →
Partnership provides Whistle TV with SpringServe's advanced ad management platform for OTT and video advertising NEW YORK, NY / ACCESSWIRE / February 22, 2021 / Team Whistle has today announced a... read more →
SpotX integrations, guard rails, heavy ads reporting, additional targeting options and macros, new API file bulk update methods, and much more. Feature Additions SpotX Total Connect + SpringServe is excited... read more →
Tru Optik, a TransUnion company, and an identity resolution leader across OTT and Connected TV (CTV), announced today a partnership with SpringServe, a leading ad serving platform for OTT and... read more →
Media file targeging, slot positioning, supply allocation, flight date timezones, default pod settings, and much, much more. Core Improvements Mediafile Targeting SpringServe now allows you to set media file targeting... read more →
Rev per second opti, custom VAST extensions, house ad management, and more. Feature Additions Revenue Per Second Optimization SpringServe allows you to select the optimization metric that best fits your... read more →
Competitive exclusions targeting, global frequency cap improvements, and updates to the UX and reporting. Feature Additions Competitive Exclusions Targeting on Demand Tags For demand tags behind a pod supply tag,... read more →
The companies will collaborate by integrating platform capabilities and developing technologies to further connect the supply and demand ecosystems NEW YORK — July 20, 2020 — SpotX, the leading global... read more →
Performance pricing, new macros, global f-caps, supply tag key-value targeting, and more! New Features Performance Pricing If you have payment models based on performance, you can now implement this demand... read more →
Partnership provides Cinedigm with SpringServe’s advanced ad management platform for OTT video advertising NEW YORK and LOS ANGELES, June 02, 2020 (GLOBE NEWSWIRE) -- Leading independent entertainment studio Cinedigm (CIDM)... read more →
More robust targeting, macro overrides in DC, improved quickstats graphs and summaries, and demand partner on creatives. Core Improvements Segment Pixels As we continue to improve the robustness of our... read more →
Duplicate creatives, brand targeting, and house ads are now available in SpringServe. Core Improvements Duplicate Creatives When running your pod inventory, you can now elect whether or not to allow... read more →
Additional server side header bidding adapters, HB bid density, ad quality, partner segments, and more! Core Improvements Header Bidding Additional Server Side HB Adapters Header bidding (HB) demand in SpringServe... read more →
Using SpringServe, the lifestyle channel saw a significant growth in revenue, impressions, and fill rates. https://springserve.com/springserves-suite-of-ctv-tools-helps-to-fuel-massive-growth-for-outside-tv/
NEW YORK (PRWEB) MARCH 12, 2020 IRIS.TV, a video intelligence platform for broadcasters and publishers, today announced the integration of SpringServe into the IRIS.TV Contextual Video Marketplace. With this integration, SpringServe,... read more →
Server side header bidding, label client users, improved ad pod management, browser reporting, and more. New Features Server Side Header Bidding Server Side Header Bidding is now available for beta... read more →
Last week, Buzzfeed and Pixalate brought the DiCaprio scheme to our attention, which involved a bad actor buying mobile display ads on an outside platform and executing a script to... read more →
US privacy, pod and VAST only improvements, report filters, and more. Alerts California Consumer Privacy Act (CCPA) With the California Consumer Privacy Act (CCPA) coming into effect on January 1,... read more →
(Originally announced via BusinessWire) The tool gives OTT broadcasters and video publishers the ability to split precise percentages of their ad inventory for A/B testing or to provide users with... read more →
Introducing inventory routers, improvements to pod reporting, supply and payment chain, and additional account defaults. Feature Additions Routers SpringServe has developed routers, a new feature which gives you even more... read more →
Improvements to pod reporting and ctv verification, sellers.json updates, bid density reporting, and more. Core Improvements CTV & Pods IVT Options With CTV inventory on the rise, more IVT vendors... read more →
Are you attending DMEXCO 2019 in Cologne, Germany? Fill out the form below to schedule a meeting with SpringServe:
Demand opportunities, pod metrics, third party supply pixels, better budget bars, campaign management, app-ads.txt, and more. Reporting Improvements Metric Additions and Updates Attempts made by Protected Media for tags with... read more →
Segmentation, Audio Ad Serving, and updates to establishing DC Connections, and Header Bidding waterfall changes. Feature Additions Segmentation User segments enable first-party user targeting for your supply and demand. There... read more →
Usability improvements, additional Header Bidding platforms, and a call for audio ad serving beta testers. UI/UX Improvements UI Speedup and Better Usability Reporting In order to improve the user experience... read more →
Protected Media partnership, Bid Density graphs, dashboard improvements, and more. Core Improvements Protected Media Partnership Take advantage of Protected Media pre-bid blocking and and post-imp detection to protect your inventory... read more →
Integrated solution will provide all stakeholders in the digital advertising chain with robust ad fraud detection across all environments New York, NY.--(Monday, March 25, 2019) -- SpringServe, the leader in... read more →
Supply and Demand Dashboards, Open Market updates, and more. Feature Additions Supply and Demand Dashboards On the Account Activity page, you can now see an overview of supply or demand... read more →
As seen in Business Insider Prime. ABC's "Single Parents." ABC Google and Comcast's FreeWheel are the only two options that can serve over-the-top ad campaigns at scale. That's a problem because... read more →
VMAP updates, Horizontal scroll bar, demand tag validation, Cedato player policy announcement, Open Market transition, and ads.txt. Feature Additions VMAP SpringServe now supports Video Multiple Ad Playlists (VMAP). VMAP allows... read more →
PC Open Market, targeting updates, protected media, analytics users, improved management of new DC demand and connection requests, and additions to scheduled reports. Core Improvements New Open Market If you... read more →
2018 has been a big year for Publishers. With GDPR coming into effect in May, and the first signs of similar regulations in the US, Publishers and Advertisers of all... read more →
Let's talk SpringServeU, new demand through Programmatic Connect, exclusionary and conditional reporting, targeting updates, and UX improvements. Alerts New Login Page SpringServe has a redesigned login page! Now when you... read more →
In our latest release, we discuss the addition of Forensiq as a verification vendor in SpringServe. We also discuss additions to targeting options, including boolean user segment targeting. We have... read more →
In our latest release, we discuss exciting additions on SpringServe, including the Realtime Debugger and Reporting Templates. We also discuss targeting and reporting additions and various UI/UX improvements. Feature Additions... read more →
In our latest release, we discuss custom tag health, expanded demand targeting, Roku macros in the tag export, budget bars, and multiple account managers. Feature Additions Custom Tag Health Traffic... read more →
Core Improvements Custom Time Zones Users have long been able to see performance graphs and quickstats tables throughout the SpringServe UI. Until now, these graphs and stats were always shown... read more →
In our latest release, we discuss additions to Header Bidding, account level defaults, supply tag VAST version, and new macros for GDPR compliance. Core Improvements Header Bidding We continue to... read more →
In our latest release, we discuss multi-tier BroadFall, account blacklists, UI improvements, reporting additions, and GDPR. Core Improvements Multi-Tier BroadFall With SpringServe's BroadFall logic, you are able to combine a... read more →
Josh Cohen, General ManagerMarch 23, 2018 This year, open-source technology celebrates its 20th birthday. Two decades ago, developers at Netscape formed the Open Source Initiative and created... read more →
In our latest release, we discuss updates to Header Bidding and improvements to the UI including updated targeting icons, demand class, and easier association of supply and demand. Core Improvements... read more →
In this release, we discuss native targeting for app names and app bundles, updates to Header Bidding, 2-factor authentication, and UI improvements. Core Improvements App Targeting & Reporting We have... read more →
Feature Additions Third Party Pixels We have expanded our support for third party pixels on your SpringServe demand tags to include additional events and JS pixels. You can now add... read more →
BroadFall Delivers Up to 30% Revenue Lift with Increased Speed, Control, Transparency and Revenue for Video Advertising NEW YORK, NY--(Marketwired - Dec 12, 2017) - SpringServe, the leader in open... read more →
Feature Additions Header Bidding through BroadFall BroadFall With a traditional waterfall, an ad request will passed to each tag in priority order. SpringServe is excited to announce BroadFall, a new... read more →
SpringServe is proud to introduce BroadFall, a powerful new approach to video yield management for publishers, as well as a streamlined, no-coding-required approach to video header bidding. BroadFall will provide... read more →
We are excited to announce that we will be sponsoring the upcoming AdMonster’s Publisher Forum in Nashville from November 5th to the 8th. This year’s theme, “Defining the Future of... read more →
In our latest release we discuss expanded reporting for domain by geo, and additional sizes. We also discuss new KPI targeting metrics, macro additions, and UX improvements. Core Improvements Domain... read more →
xIn our latest release, we discuss Trust but Verify, Environment improvements, new macros, reporting additions and expansion of selectable metrics, and UI updates. Feature Additions Trust but Verify We are... read more →
The SpringServe platform has made it easier to monetize your inventory through tags and Direct Connect. In addition to the ease of use, this set-up has a few additional benefits:... read more →
In our latest release, we discuss IVT options on Demand Tags, secure targeting, improved support for VAST only tags, client access to scheduled reports, selectable metrics in reporting, and Supply... read more →
SpringServe Video Ad Server Delivers Control and Insights to Buyers and Sellers Before a Bid Happens with Integrated Verification Signals (NEW YORK, NY), September 6, 2017 - SpringServe, the video... read more →
In our latest release, we discuss Campaign Viewability Targeting, Supply and Demand Labels, and various UI improvements. Feature Additions Campaign Viewability Targeting Many SpringServe clients use the quality report center... read more →
London, July 27, 2017 – SpringServe, the fastest growing video ad serving company in North America, announced today the expansion and opening of a new international office in London. With SpringServe’s... read more →
In our latest release, we discuss suggested macros on your demand tags, scheduled reports and additional traffic quality metrics, domain list duplication, and updates to the SpringServe API. Feature Additions... read more →
In our latest release, we discuss controls over buying flagged supply, weekly reporting, and domain list UI updates. Feature Additions Quality Targeting In the past, we have disallowed supply that... read more →
In our latest release, we discuss VPAID controls, account and partner optimization default parameters, and various UI improvements. Feature Additions VPAID Controls It is no secret that there have been... read more →
In our latest release, we discuss value lists for your custom key-values, reporting updates, account_id reporting in the API, and various UI improvements. Feature Additions Value Lists In SpringServe, you... read more →
In our latest release, we discuss Campaigns in SpringServe, protecting your traffic from IVT, and other UI improvements. Feature Additions Campaigns You now have the ability to create campaigns in... read more →
In our latest release, we discuss a number of UI improvements, including revamped quickstats and graphs. We also discuss our updated Traffic Quality Policy. Core Improvements Quickstats and Graph Readability... read more →
In our latest release, we discuss improvements to Demand Tag features, quickstats on the DirectConnect page, Key-Value management in the API, and Invoice PDFs. Feature Additions Postal Code targeting is... read more →
In this release, we discuss Demand Partner Targeting and UI Improvements to the DirectConnections page. Core Improvements Demand Partner Targeting Domain Targeting, Budgeting, and Frequency Capping can now be set... read more →
In our latest release, we discuss Key-Value Targeting, the Billing page in the UI, Dayparting, and DirectConnect targeting transparency. Feature Additions Key-Value Targeting Custom Key-Value targeting allows you to target and... read more →
In our latest release, we reveal dynamic payment terms and demand side edits for supply tags, impression pixels on DirectConnect, and account manager visibility on your supply and demand. Feature Additions... read more →
Call for Beta Testers We are seeking beta testers for new SpringServe features. As you know, we are constantly working to improve your experience in SpringServe and develop the tools... read more →
In our most recent release, we discuss DirectConnect Demand notifications and improvements to the API and UI. Core Improvements Connected Demand Notifications When a DC partner creates Connected Supply in... read more →
In our latest release, we discuss DirectConnect - a way to taglessly transact with your SpringServe partners, as well as usability improvements. Feature Additions: DirectConnect DirectConnect Beta has been released... read more →
Core Improvements Expanded IVT Protection SpringServe has partnered with the premier verification service in the industry for improved brand safety optimizations. On your Supply Tags, you have two options for... read more →
Feature Additions Tag Health In our continual effort to keep traffic on SpringServe clean, we are introducing Tag Health. This feature alerts you when your tags have been flagged as... read more →
Feature Additions Budgeting Improvements In the targeting tab of Demand tag, you will now find Frequency Capping. Select the time period (Minute, Hour, Day) and a box will appear allowing... read more →
In our latest release, we announce changes to our default optimization parameters. We also have added the ability to add a Impression Tracking Pixel to your demand tags, as well... read more →
Over the last several weeks we have released a number of UI improvements to help you keep track of performance as well as back end improvements to decrease latency in... read more →
We have made two big additions to SpringServe today: tiered waterfalls and demand tag video file uploads for all accounts. We have also debugged a synching issue with Moat data. Core... read more →
In our latest release, we have made a number of feature additions, including Dashboards, detected domain and player size targeting, Device and OS targeting, and Demand Partner client users. Feature Additions... read more →
In our latest release, we have added detected domains and missed opportunities to reporting, and increased granularity for geo-targeting for your demand tags. We have also added a VAST Tag... read more →
In our most recent release we have added multiple account views and demand tag flight dates to SpringServe. We have also made improvements to reporting data and auto-optimization. Feature Additions Multiple... read more →
In the most recent release, SpringServe integrates MOAT quality data into the UI, releases JS VPAID, improves demand tag request capping, and offers numerous improvements to Supply Tag reporting and... read more →
In the most recent release, SpringServe has improvements in reporting, tag creation, and domain lists. The big news is our newest feature: the addition of Demand Tag timeout distributions. Feature... read more →
At SpringServe we were excited about this concept called Header Bidding. Everyone was talking about it, but there was not a ton of information out there on how it worked.... read more →
There are two core tenets of running a successful web property: Deliver a great user experience Create revenue via advertising to help pay for great content However, sometimes these goals are... read more →
Operating a Syndicated Network From my experience, running a syndicated business is high risk and high reward when you have the formulas right. To scale your business and to make... read more →
SpringServe Additions: Optimization: SpringServe released its first automatic optimization algorithm! Activate it on the 'Optimization' tab on the supply tag. Users can do the following: Enabled/disable optimization Select the metric... read more →
Springserve Updates: Changelog: Changelog displays all changes made to Supply Tags, Demand Tags, and Account Settings. You can see what changed, when the change was made, and which user made it. This... read more →
Springserve Updates: Demand Group: Demand Group is a new label for Demand Tags! It is analogous to Supply Group for Supply Tags. Demand Group is available as a dimension in... read more →
Core Improvements: Flash VPAID: Our Flash VPAID has been released! Now clients can create waterfalls of flash demand in SpringServe. These waterfalls can be set up on a Supply tag... read more →
Los Angeles, CA – March 29, 2023 – America’s premier arts network, Ovation TV, today announced a strategic partnership with SpringServe, the leading independent ad serving platform now part of... read more →
QYOU Media India’s Q PLAY app partners with SpringServe to connect advertisers with viewers across OTT and CTV MUMBAI - March 15, 2023 - SpringServe, the leading independent TV ad... read more →
NEW YORK – March 10, 2023 - SpringServe, the leading independent ad serving platform now part of Magnite (NASDAQ:MGNI), announced today that they will be joining the Amazon Publisher Services... read more →
Leading FAST service in Spain enhances advertising experience with SpringServe LONDON - February 28, 2023 - SpringServe, the leading independent TV ad serving platform now part of Magnite (NASDAQ: MGNI),... read more →
LONDON – February 16, 2023 – SpringServe, the leading independent TV ad serving platform now part of Magnite (Nasdaq: MGNI), today announced that Rakuten Advertising has adopted the SpringServe Tiles... read more →
NEW YORK – (February 14, 2023) – Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced TMB (Trusted Media Brands), the leading community-driven entertainment company, has selected Magnite’s... read more →
NEW YORK - December 20, 2022 - SpringServe, the leading independent ad serving platform now part of Magnite (NASDAQ: MGNI), announced today that FuboTV (NYSE: FUBO), the leading sports-first live... read more →
SpringServe Reports Growing Momentum, Driven by Increased CTV Ad Spend and Strong Marketplace Demand
SpringServe surpasses 100 billion impressions in first three quarters of 2022 NEW YORK - November 15, 2022 - SpringServe, the leading independent ad serving platform, announced growing momentum in 2022,... read more →
NEW YORK – October 20, 2022 – SpringServe, the leading independent TV ad serving platform, today announced that VIZIO will be leveraging the SpringServe Tiles solution to enhance the content... read more →
We are excited to announce that IRIS-enabled™ streaming, FAST, and CTV publishers can now access contextual and brand safety data from IRIS.TV’s data partners inside Springserve’s ad serving management platform... read more →
Atmosphere Will Leverage SpringServe’s Ad Serving Technology to Deliver High Quality Video Ad Experiences in Public Spaces SpringServe,the leading independent TV ad serving platform, today announced a strategic integration with... read more →
Enables Publishers that Utilize SpringServe to Reach and Forecast at the Individual Video Level New York – June 15, 2022 – SpringServe, the leading independent TV ad serving platform, and... read more →
Adds New Team Members in EMEA to Support Clients Across CTV and Video Ecosystem LONDON, UK – June 1, 2022 – SpringServe, the leading independent TV ad serving platform, today... read more →
Leading OEM Leverages SpringServe’s Ad Serving Technology to Deliver High Quality CTV Ad Experiences to TCL Smart TV Viewers New York, NY - March 31, 2022 - SpringServe, the leading... read more →
Solution enables video publishers to more intelligently integrate programmatic campaigns into their primary ad server NEW YORK – (March 3, 2022) – SpringServe, the leading independent TV ad serving platform,... read more →
SXSW Will Leverage SpringServe’s Ad Serving Technology to Deliver High Quality Video Ad Experiences to Attendees NEW YORK – March 2, 2022 – SpringServe, the leading ad serving platform for... read more →
Magnite and SpringServe to power OTT video advertising on CH Media’s streaming platform oneplus SWITZERLAND - March 3, 2022 - Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform,... read more →
Magnite and SpringServe to Power Video Advertising on Molotov’s Ad-Supported Service Mango PARIS -- December 8, 2021 -- Molotov, the French leading streaming platform, is leveraging Magnite as their SSP... read more →
Leon Siotis appointed as SpringServe’s Head of International SpringServe records 140% growth in publisher revenue in international markets in first three quarters of 2021 LONDON - December 1, 2021 -... read more →
October 4, 2021 - Mirriad, the leading in-content advertising company, today announced it is working with Magnite’s SpringServe, the leading ad serving platform for over-the-top (OTT) and connected TV (CTV),... read more →
Integration delivers enhanced transparency for advertisers and value for publishers Los Angeles -- September 23, 2021 -- IRIS.TV, the leading video data platform, and Magnite’s SpringServe, the leading independent ad... read more →
Partnership provides Whistle TV with SpringServe's advanced ad management platform for OTT and video advertising NEW YORK, NY / ACCESSWIRE / February 22, 2021 / Team Whistle has today announced a... read more →
Tru Optik, a TransUnion company, and an identity resolution leader across OTT and Connected TV (CTV), announced today a partnership with SpringServe, a leading ad serving platform for OTT and... read more →
The companies will collaborate by integrating platform capabilities and developing technologies to further connect the supply and demand ecosystems NEW YORK — July 20, 2020 — SpotX, the leading global... read more →
Partnership provides Cinedigm with SpringServe’s advanced ad management platform for OTT video advertising NEW YORK and LOS ANGELES, June 02, 2020 (GLOBE NEWSWIRE) -- Leading independent entertainment studio Cinedigm (CIDM)... read more →
NEW YORK (PRWEB) MARCH 12, 2020 IRIS.TV, a video intelligence platform for broadcasters and publishers, today announced the integration of SpringServe into the IRIS.TV Contextual Video Marketplace. With this integration, SpringServe,... read more →
(Originally announced via BusinessWire) The tool gives OTT broadcasters and video publishers the ability to split precise percentages of their ad inventory for A/B testing or to provide users with... read more →
Integrated solution will provide all stakeholders in the digital advertising chain with robust ad fraud detection across all environments New York, NY.--(Monday, March 25, 2019) -- SpringServe, the leader in... read more →
Josh Cohen, General ManagerMarch 23, 2018 This year, open-source technology celebrates its 20th birthday. Two decades ago, developers at Netscape formed the Open Source Initiative and created... read more →
SpringServe is proud to introduce BroadFall, a powerful new approach to video yield management for publishers, as well as a streamlined, no-coding-required approach to video header bidding. BroadFall will provide... read more →
SpringServe Video Ad Server Delivers Control and Insights to Buyers and Sellers Before a Bid Happens with Integrated Verification Signals (NEW YORK, NY), September 6, 2017 - SpringServe, the video... read more →
London, July 27, 2017 – SpringServe, the fastest growing video ad serving company in North America, announced today the expansion and opening of a new international office in London. With SpringServe’s... read more →
We’ve delivered new metrics in the Ad Quality UI, API support for day parting, improvements to outbound requests, and more since our last newsletter. This spring has been a busy... read more →
Ad quality improvements, audited creative targeting, min and max duration targeting in pods, forecasting, and much more! Core Improvements Ad Quality We continue to improve our ad quality features in... read more →
Global postal code targeting, global currencies, new budget metrics, detected advertiser domain targeting, and more! Core Improvements Global Postal Code Targeting SpringServe has expanded our postal code targeting to include... read more →
IAB Tier 2 category competitive exclusions, expansion of contextual targeting, new custom political ad targeting, global currency support on the dashboard and reporting, and more! Core Improvements Competitive Exclusions You... read more →
Bingewatcher targeting improvements, expanded IRIS.TV integration, header bidding additions, and more! Core Improvements Inventory Quality IAB Tier 2 Categories SpringServe has expanded IAB category targeting to support IAB tier 2... read more →
Supply-side creative imp f-caps, BidLink multi-imp, privacy targeting, and more. Core Improvements Creative Impression F-caps You can now apply creative impression frequency caps to your supply tags. In the targeting... read more →
Creative review, budget timezones, tiles improvements, DAA AdChoices and more. New Features Creative Review SpringServe is very excited to announce Creative Review powered by BingeWatcher. With this new UI, you... read more →
Tiles, companion ad & creative language targeting, day of month scheduled reports, and more. Feature Additions Tiles SpringServe is excited to announce the addition of tiles to our feature offerings.... read more →
Reach & Frequency reports, geo targeting improvements, and more header bidding optional parameters. Core Improvements Reach & Frequency Reporting You can now run Reach and Frequency reports in the SpringServe... read more →
In an effort to make reporting clearer, SpringServe is renaming select metrics in the UI and API. No changes need to be made to API requests, but reporting metric names... read more →
We discuss updates to timeouts logging, additional reporting metrics, improvements to the realtime debugger, and more. Core Improvements 1606 Fixes In August of 2021, SpringServe switched from http1 to http2... read more →
Iris.tv integration, multi-imp in SSHB, QPS and pacing improvements, demand side waterfall edits, more bulk actions, and much more. Feature Additions IRIS.TV Integration with SpringServe SpringServe is now integrated with... read more →
We have been working on new features and improvements even as we were working on joining the Magnite team. Let’s dive in! Feature Additions Demand Placements and Requests Tier Breakout... read more →
Leading Global Video Advertising Platform Connects Advertisers with Crackle Plus Premium Inventory Distributed Across FAST Channels NEW YORK, March 2, 2021 /PRNewswire/ -- SpotX, the leading global video advertising platform, today announced a... read more →
SpotX integrations, guard rails, heavy ads reporting, additional targeting options and macros, new API file bulk update methods, and much more. Feature Additions SpotX Total Connect + SpringServe is excited... read more →
Media file targeging, slot positioning, supply allocation, flight date timezones, default pod settings, and much, much more. Core Improvements Mediafile Targeting SpringServe now allows you to set media file targeting... read more →
Rev per second opti, custom VAST extensions, house ad management, and more. Feature Additions Revenue Per Second Optimization SpringServe allows you to select the optimization metric that best fits your... read more →
Competitive exclusions targeting, global frequency cap improvements, and updates to the UX and reporting. Feature Additions Competitive Exclusions Targeting on Demand Tags For demand tags behind a pod supply tag,... read more →
Performance pricing, new macros, global f-caps, supply tag key-value targeting, and more! New Features Performance Pricing If you have payment models based on performance, you can now implement this demand... read more →
More robust targeting, macro overrides in DC, improved quickstats graphs and summaries, and demand partner on creatives. Core Improvements Segment Pixels As we continue to improve the robustness of our... read more →
Duplicate creatives, brand targeting, and house ads are now available in SpringServe. Core Improvements Duplicate Creatives When running your pod inventory, you can now elect whether or not to allow... read more →
Additional server side header bidding adapters, HB bid density, ad quality, partner segments, and more! Core Improvements Header Bidding Additional Server Side HB Adapters Header bidding (HB) demand in SpringServe... read more →
Server side header bidding, label client users, improved ad pod management, browser reporting, and more. New Features Server Side Header Bidding Server Side Header Bidding is now available for beta... read more →
Last week, Buzzfeed and Pixalate brought the DiCaprio scheme to our attention, which involved a bad actor buying mobile display ads on an outside platform and executing a script to... read more →
US privacy, pod and VAST only improvements, report filters, and more. Alerts California Consumer Privacy Act (CCPA) With the California Consumer Privacy Act (CCPA) coming into effect on January 1,... read more →
Introducing inventory routers, improvements to pod reporting, supply and payment chain, and additional account defaults. Feature Additions Routers SpringServe has developed routers, a new feature which gives you even more... read more →
Improvements to pod reporting and ctv verification, sellers.json updates, bid density reporting, and more. Core Improvements CTV & Pods IVT Options With CTV inventory on the rise, more IVT vendors... read more →
Demand opportunities, pod metrics, third party supply pixels, better budget bars, campaign management, app-ads.txt, and more. Reporting Improvements Metric Additions and Updates Attempts made by Protected Media for tags with... read more →
Segmentation, Audio Ad Serving, and updates to establishing DC Connections, and Header Bidding waterfall changes. Feature Additions Segmentation User segments enable first-party user targeting for your supply and demand. There... read more →
Usability improvements, additional Header Bidding platforms, and a call for audio ad serving beta testers. UI/UX Improvements UI Speedup and Better Usability Reporting In order to improve the user experience... read more →
Protected Media partnership, Bid Density graphs, dashboard improvements, and more. Core Improvements Protected Media Partnership Take advantage of Protected Media pre-bid blocking and and post-imp detection to protect your inventory... read more →
Supply and Demand Dashboards, Open Market updates, and more. Feature Additions Supply and Demand Dashboards On the Account Activity page, you can now see an overview of supply or demand... read more →
VMAP updates, Horizontal scroll bar, demand tag validation, Cedato player policy announcement, Open Market transition, and ads.txt. Feature Additions VMAP SpringServe now supports Video Multiple Ad Playlists (VMAP). VMAP allows... read more →
PC Open Market, targeting updates, protected media, analytics users, improved management of new DC demand and connection requests, and additions to scheduled reports. Core Improvements New Open Market If you... read more →
Let's talk SpringServeU, new demand through Programmatic Connect, exclusionary and conditional reporting, targeting updates, and UX improvements. Alerts New Login Page SpringServe has a redesigned login page! Now when you... read more →
In our latest release, we discuss the addition of Forensiq as a verification vendor in SpringServe. We also discuss additions to targeting options, including boolean user segment targeting. We have... read more →
In our latest release, we discuss exciting additions on SpringServe, including the Realtime Debugger and Reporting Templates. We also discuss targeting and reporting additions and various UI/UX improvements. Feature Additions... read more →
In our latest release, we discuss custom tag health, expanded demand targeting, Roku macros in the tag export, budget bars, and multiple account managers. Feature Additions Custom Tag Health Traffic... read more →
Core Improvements Custom Time Zones Users have long been able to see performance graphs and quickstats tables throughout the SpringServe UI. Until now, these graphs and stats were always shown... read more →
In our latest release, we discuss additions to Header Bidding, account level defaults, supply tag VAST version, and new macros for GDPR compliance. Core Improvements Header Bidding We continue to... read more →
In our latest release, we discuss multi-tier BroadFall, account blacklists, UI improvements, reporting additions, and GDPR. Core Improvements Multi-Tier BroadFall With SpringServe's BroadFall logic, you are able to combine a... read more →
In our latest release, we discuss updates to Header Bidding and improvements to the UI including updated targeting icons, demand class, and easier association of supply and demand. Core Improvements... read more →
In this release, we discuss native targeting for app names and app bundles, updates to Header Bidding, 2-factor authentication, and UI improvements. Core Improvements App Targeting & Reporting We have... read more →
Feature Additions Third Party Pixels We have expanded our support for third party pixels on your SpringServe demand tags to include additional events and JS pixels. You can now add... read more →
Feature Additions Header Bidding through BroadFall BroadFall With a traditional waterfall, an ad request will passed to each tag in priority order. SpringServe is excited to announce BroadFall, a new... read more →
In our latest release we discuss expanded reporting for domain by geo, and additional sizes. We also discuss new KPI targeting metrics, macro additions, and UX improvements. Core Improvements Domain... read more →
xIn our latest release, we discuss Trust but Verify, Environment improvements, new macros, reporting additions and expansion of selectable metrics, and UI updates. Feature Additions Trust but Verify We are... read more →
In our latest release, we discuss IVT options on Demand Tags, secure targeting, improved support for VAST only tags, client access to scheduled reports, selectable metrics in reporting, and Supply... read more →
In our latest release, we discuss Campaign Viewability Targeting, Supply and Demand Labels, and various UI improvements. Feature Additions Campaign Viewability Targeting Many SpringServe clients use the quality report center... read more →
In our latest release, we discuss suggested macros on your demand tags, scheduled reports and additional traffic quality metrics, domain list duplication, and updates to the SpringServe API. Feature Additions... read more →
In our latest release, we discuss controls over buying flagged supply, weekly reporting, and domain list UI updates. Feature Additions Quality Targeting In the past, we have disallowed supply that... read more →
In our latest release, we discuss VPAID controls, account and partner optimization default parameters, and various UI improvements. Feature Additions VPAID Controls It is no secret that there have been... read more →
In our latest release, we discuss value lists for your custom key-values, reporting updates, account_id reporting in the API, and various UI improvements. Feature Additions Value Lists In SpringServe, you... read more →
In our latest release, we discuss Campaigns in SpringServe, protecting your traffic from IVT, and other UI improvements. Feature Additions Campaigns You now have the ability to create campaigns in... read more →
In our latest release, we discuss a number of UI improvements, including revamped quickstats and graphs. We also discuss our updated Traffic Quality Policy. Core Improvements Quickstats and Graph Readability... read more →
In our latest release, we discuss improvements to Demand Tag features, quickstats on the DirectConnect page, Key-Value management in the API, and Invoice PDFs. Feature Additions Postal Code targeting is... read more →
In this release, we discuss Demand Partner Targeting and UI Improvements to the DirectConnections page. Core Improvements Demand Partner Targeting Domain Targeting, Budgeting, and Frequency Capping can now be set... read more →
In our latest release, we discuss Key-Value Targeting, the Billing page in the UI, Dayparting, and DirectConnect targeting transparency. Feature Additions Key-Value Targeting Custom Key-Value targeting allows you to target and... read more →
In our latest release, we reveal dynamic payment terms and demand side edits for supply tags, impression pixels on DirectConnect, and account manager visibility on your supply and demand. Feature Additions... read more →
Call for Beta Testers We are seeking beta testers for new SpringServe features. As you know, we are constantly working to improve your experience in SpringServe and develop the tools... read more →
In our most recent release, we discuss DirectConnect Demand notifications and improvements to the API and UI. Core Improvements Connected Demand Notifications When a DC partner creates Connected Supply in... read more →
In our latest release, we discuss DirectConnect - a way to taglessly transact with your SpringServe partners, as well as usability improvements. Feature Additions: DirectConnect DirectConnect Beta has been released... read more →
Core Improvements Expanded IVT Protection SpringServe has partnered with the premier verification service in the industry for improved brand safety optimizations. On your Supply Tags, you have two options for... read more →
Feature Additions Tag Health In our continual effort to keep traffic on SpringServe clean, we are introducing Tag Health. This feature alerts you when your tags have been flagged as... read more →
Feature Additions Budgeting Improvements In the targeting tab of Demand tag, you will now find Frequency Capping. Select the time period (Minute, Hour, Day) and a box will appear allowing... read more →
In our latest release, we announce changes to our default optimization parameters. We also have added the ability to add a Impression Tracking Pixel to your demand tags, as well... read more →
Over the last several weeks we have released a number of UI improvements to help you keep track of performance as well as back end improvements to decrease latency in... read more →
We have made two big additions to SpringServe today: tiered waterfalls and demand tag video file uploads for all accounts. We have also debugged a synching issue with Moat data. Core... read more →
In our latest release, we have made a number of feature additions, including Dashboards, detected domain and player size targeting, Device and OS targeting, and Demand Partner client users. Feature Additions... read more →
In our latest release, we have added detected domains and missed opportunities to reporting, and increased granularity for geo-targeting for your demand tags. We have also added a VAST Tag... read more →
In our most recent release we have added multiple account views and demand tag flight dates to SpringServe. We have also made improvements to reporting data and auto-optimization. Feature Additions Multiple... read more →
In the most recent release, SpringServe integrates MOAT quality data into the UI, releases JS VPAID, improves demand tag request capping, and offers numerous improvements to Supply Tag reporting and... read more →
In the most recent release, SpringServe has improvements in reporting, tag creation, and domain lists. The big news is our newest feature: the addition of Demand Tag timeout distributions. Feature... read more →
SpringServe Additions: Optimization: SpringServe released its first automatic optimization algorithm! Activate it on the 'Optimization' tab on the supply tag. Users can do the following: Enabled/disable optimization Select the metric... read more →
Springserve Updates: Changelog: Changelog displays all changes made to Supply Tags, Demand Tags, and Account Settings. You can see what changed, when the change was made, and which user made it. This... read more →
Springserve Updates: Demand Group: Demand Group is a new label for Demand Tags! It is analogous to Supply Group for Supply Tags. Demand Group is available as a dimension in... read more →
Core Improvements: Flash VPAID: Our Flash VPAID has been released! Now clients can create waterfalls of flash demand in SpringServe. These waterfalls can be set up on a Supply tag... read more →