Summer Sizzling with SpringServe

Attempts made by Protected Media for tags with pre-bid blocking enabled are now available in reporting. Select Attempts (Pre-Bid Protected) from the IVT Metrics section to include this metric in your report.

Previously, opportunities were not reported for demand tags that were called by a VAST only supply tag. VAST only supply tags broadcast to demand rather than using a traditional waterfall. We have redefined opportunities for these demand tags to reflect when a demand tag has won the broadcast and gets chance to serve. Therefore, opportunities appear in more places in the UI, like in demand tag quickstats. Note that opportunity data for demand tags in a broadcast are available from June 22, 2019. Historical data is unavailable before this date.

If you traffic pod tags in SpringServe, you can now find relevant pod metrics in the quickstats summary panels of pod supply tags. In the table view, pod fill appears below the request fill. In the graph view, the sunburst displays the amount of time available and filled. Range compare appears in both the table and graph views.

Pod metrics are also available in supply tags index tables and the reporting UI.

We have added support for 3rd party event pixels on supply partners and tags. You can now add third party pixels to supply objects and select the event on which to fire them. Supply pixel management operates in the same way as demand pixel management. On the tag level, expand the Advanced section on the Settings tab to manage your pixels.

On the partner level, manage event pixels in the Pixels section on the Settings tab. With this addition, we have added the requirement that all  managed tags are associated to a partner. Therefore, tags that previously did not belong to a supply partner now belong to the Default Supply Partner.

Campaign Waterfall

We have released campaign waterfall management to Beta testers in SpringServe. With campaign waterfall management, you can add all demand tags in a campaign at once and view performance by campaign in the demand table. To view performance by demand tag, you can click on the number in the Demand column and open a campaign modal.

Supply with campaign waterfalls support Open Market demand and pods. Note that broadcast is enabled for all tiers in a campaign waterfall and cannot be disabled.

Please let your account manager know if your account would like to beta test this new feature.

Campaign Filters and Search

When using demand tag waterfall management, you can use the campaign filter in the Add Demand modal and select all or some of the demand tags in the campaign to add to the waterfall.

Budgets Display

Budget bars displayed in the index tables throughout SpringServe are now more informative. The color of the bar now indicates the budget period; colors map as follows:

• orange: hourly
• teal: daily
• dark grey: weekly
• dark teal: monthly
• purple: lifetime

Objects with multiple budgets now show a progress bar for all budgets, rather than a single bar for the budget with the shortest period. In the image below, the first tag has an hourly budget and a daily budget.

Reporting & Debugger links

Throughout the UI, SpringServe displays graph and wrench icons that redirect to the reporting page and to the realtime debugger, respectively.

When redirecting to the reporting page, applicable filters and dimensions are applied. The link to the realtime debugger pre-loads the supply or demand object. These icons are now displayed on the Account Activity dashboards, allowing you to quickly analyze behavior of your top performing supply and demand objects.

The reporting link is displayed on the Bidders tab of the Open Market modal. Clicking this link redirects to the Create Reports page pre-loaded with the supply tag and open market filters.

Bid Density Charts

Bid Density graphs appear on the Bid Density tab of the open market modal. We have added these graphs to the quickstats graph in the Open Market tab of an External Bidder. This update allows users to conduct analysis from the demand side as well as the supply side. To view the bid density graph, select Bid Density from the pillbox in the quickstats graph. This graph will show the bids across all supply that has Open Market enabled for that bidder.

The Bid Density option is also available in the pillbox on the quickstats graph of open market- enabled supply tags . This is the same graph you will see in that supply tag’s Open Market modal, so you no longer need to drill down into the Open Market modal to see this visualization.

Direct Connect

Existing connections appear on the Direct Connections tab of the DC page. The Connection Requests tab displays DC partners that are not connected to you. If you need to request to connect or reconnect to an account, you will find them on the Connection Requests tab. You will also see pending requests and accounts that have rejected your DC request. If you do not see a particular SpringServe partner, please reach out to your account manager.

Alerts

ads.txt and app-ads.txt

If you are connected to bidders via Programmatic Connect, update the ads.txt (desktop and mobile web) and app-ads.txt (in-app and ctv) files for you and your partners to include the following lines:

springserve.com, [Your Account ID], DIRECT, a24eb641fc82e93d

beachfront.com, 4969, RESELLER, e2541279e8e2ca4d

advertising.com, 26282, RESELLER

pubmatic.com, 157310, RESELLER, 5d62403b186f2ace

rhythmone.com, 2968119028, RESELLER, a670c89d4a324e47

spotxchange.com, 239904, RESELLER, 7842df1d2fe2db34

spotx.tv, 239904, RESELLER, 7842df1d2fe2db34

contextweb.com, 561910, RESELLER, 89ff185a4c4e857c

openx.com, 540226160, RESELLER, 6a698e2ec38604c6

districtm.io, 101856, DIRECT, 3fd707be9c4527c3

appnexus.com, 1908, RESELLER, f5ab79cb980f11d1

google.com, pub-9685734445476814, RESELLER, f08c47fec0942fa0

undertone.com, 3817, DIRECT

appnexus.com, 2234, RESELLER

openx.com, 540634634, DIRECT, 6a698e2ec38604c6

synacor.com, 82101, DIRECT, e108f11b2cdf7d5b

advertising.com, 19623, RESELLER

Make sure to replace [YOUR ACCOUNT ID] with the number in the lower right hand corner of the screen. For example, CrushTownUSA’s Account ID is 17.

For any and all questions and requests, please reach out to you account manager, who can connect these partners and ensure your domains and apps are whitelisted.