Catching Waves with SpringServe

In our latest release, we discuss custom tag health, expanded demand targeting, Roku macros in the tag export, budget bars, and multiple account managers. Feature Additions Custom Tag Health Traffic entering your SpringServe account is flagged for Tag Health. SpringServe defines poor Tag Health as high SIVT. You now have the ability to select custom[…]

Serving Up Summer with SpringServe

In our latest release, we discuss value lists for your custom key-values, reporting updates, account_id reporting in the API, and various UI improvements. Feature Additions Value Lists In SpringServe, you can define your own custom key-value targeting. For example, if you want to target on browser, you can define that as a key and add[…]

Tag Health

Feature Additions Tag Health In our continual effort to keep traffic on SpringServe clean, we are introducing Tag Health. This feature alerts you when your tags have been flagged as high percentage sophisticated invalid traffic, or SIVT. Tag Health is based on a combination of internal and third-party verification vendor metrics. The tags that are listed[…]

Tricks ‘n Treats from SpringServe

Feature Additions Budgeting Improvements In the targeting tab of Demand tag, you will now find Frequency Capping. Select the time period (Minute, Hour, Day) and a box will appear allowing you to select impression or request caps and enter the impressions or requests per user. In the screenshot above, the frequency cap is 2 impressions[…]