It’s no secret that display header bidding changed the game. With the growth in video advertising, it was only a matter of time until video header bidding came into play. Between page load time, different video player technologies, the lack of headers, and opt outs, however, the technical obstacles facing video header bidding were significantly more complex than with display.SpringServe changed that.
With SpringServe’s patent-pending video header bidding technology, publishers can easily manage header bidding partners within our platform. Set floors, control optimization and auction logic, and create rules quickly and easily, without the complicated ad ops set-ups and with zero code on page.