Warm Winter Wishes from SpringServe: DirectConnect

In our latest release, we discuss DirectConnect – a way to taglessly transact with your SpringServe partners, as well as usability improvements.

Feature Additions: DirectConnect

DirectConnect Beta has been released in the SpringServe platform. With this feature, you can taglessly interact with other SpringServe partners. DirectConnect only requires a single VPAID to initialize, cutting latency by 400+ milliseconds. Compared to tag-based traffic, fills have increased an average of 20 – 30%. Since everything for DirectConnect is right in the UI, you can spend your time where it matters most, not searching for exported tags and updated domain lists. If you are not yet enabled for DirectConnect, please get in touch so we can get started on your application.

Connect with SpringServe Partners

Access the DirectConnect page by clicking the DC icon at the upper right corner of the page. The number indicates how many pending requests you have:

You will be taken to your DirectConnections page. Here, you will see all SpringServe Partners who are enabled for DirectConnect, which you can filter by Status:


If you are Not Connected, you can click Connect and a modal will appear:


You have the option to have SpringServe act as the clearinghouse on a Net 30 payment at a 3% fee, or you can clear directly with your DirectConnect partner. Selecting Connections in the Clearer field will reveal a Net Term (Days) field where you can enter the terms specified in your IO. Once you have written your message (optional) and hit connect, a request will appear in the corresponding account; in your account their name will be shown as Pending (requested).

If they have requested to connect, their status is Pending and you will be able to View Request, which will show Clearing Terms and a Message from the partner.


From here, you can either Accept or Reject them. If you Reject a SpringServe partner, their status will change to Rejected, but you have the option to Reconnect with them.


This may be the case if you disagree with the terms that they have selected. You can hit Reconnect and include a message stating why you initially rejected the request. It is not possible to reconnect with a partner that has rejected you – these SpringServe partners will show up with the status Rejected but there is no Reconnect button.

Click on the name of a partner to see contact information:


To set the contact information displayed for DirectConnect partners, go to Settings –> Basic Settings and go to the Contact Info tab. You can also upload your logo on this page.

If you are connected, you will also see their connection details:


As well as your Supply and Demand settings:


Once a request has been made and approved, you are Directly Connected! You are now ready to set up Connected Supply and get traffic flowing.

Create Your Connected Supply

DirectConnect activity must be initiated on the buy-side. If you would like to buy via DirectConnect, there are two ways to create Connected Supply. You can either you can duplicate existing supply or add new Connected Supply.

Duplicate Existing Supply

On a Supply Tag page, you can use the Duplicate Tag button and select To Connected Supply. On a Connected Supply page, you can use the Duplicate Connected Supply button:

dupe_supply dupe_dc_supply
A modal showing a dropdown of your existing DirectConnections will appear. Select a DirectConnection and a new Connected Supply object will be created for that partner. It will have all the same settings as the duplicated supply: basic settings, waterfall, targeting, and optimization. All fields may be edited before saving.supply_dc

This option is good for when you are moving from existing managed tags to DirectConnect or if you have a setup that is working well.

Create New Connected Supply

You can also create completely new Connected Supply in your account. Go to the DirectConnect tab on your Supply page.


Here, you will see all the partners with whom you are currently connected; click on the name of one of your partners to be taken to the Connected Supply tab for that partner. You can create Connected Supply by clicking on +Connected Supply, which will take you to a new page where you can fill out the Basic Info such as name, rate, demand tag overrides, and other advanced settings.

Pre-Bid IVT Blocking is currently not available for DC Supply. To protect your inventory, SpringServe monitors all Supply Tags that have DC Demand in their waterfall. If these Supply Tags have IVT Impression rates over 15%, Pre-Bid IVT Blocking will be enabled for them by default, protecting the DirectConnect chain. Post-Imp IVT Detection will be turned on by default for your Connected Supply.


Note that rate is not editable once you have saved Connected Supply. In addition to the settings that are available for your supply tags, you can enter the Connected Demand Name. This is the name that your supply partner will see in their account. Use this field to specify the targeting, so they know what to align it with. Once created, your partner will be able to edit this name to match their naming conventions.

Connected Supply uses a waterfall just like your SpringServe supply tags. Select if you want to use a Flat or Tiered waterfall and click + Demand to add your demand tags.

Optimization is also available for Connected Supply. You have the same options as supply tag optimization. Select your metric, lookback minutes, and minimum request threshold, or leave them at the default.


Supply Tag Targeting

Targeting is similar to Supply Tags, with one addition: Supply Tag Targeting. Once you have some traffic to your Connected Supply, you can optimize against specific supply tags that your DirectConnection has aligned. To see how your Connected Supply is performing on each supply tag that is sending it traffic, run a report that includes the dimension Selling Supply Tag.


This report will return performance for a list of SpringServe supply tag IDs, which you can target on the Connected Supply level.


Enter a comma separated list of IDs for targeting either on a white or black list.

Saving Your Connected Supply

When you click Save and Exit, your Connected Supply will propagate as Connected Demand in your partner’s account and is ready to go. Note that if you deactivate Connected Supply, the corresponding Connected Demand will be deactivated as well. Reactivating on your side does not reactivate the corresponding Connected Demand. If you reactivate Connected Supply and want to see traffic flowing through it, contact your DirectConnection to inform them that it has been reactivated.

If you go into an existing Connected Supply, you will see the field Connected Demand Name(s) in the Basic Info section:


This field shows you the name(s) and ID(s) of the corresponding Connected Demand in your partners account. If you ever have any issues with a particular Connected Supply, you can refer to the Connected Demand Name(s) when discussing those issues with your DirectConnection.

Align Your Connected Demand

When your DirectConnection has created Connected Supply in their account, it will automatically appear in your account as Connected Demand. Go to the DirectConnect tab on the Demand page to see your DirectConnections.


You will see the number of active Connected Demand objects per partner, as well as quickstats for the DirectConnect activity. Click on a partner name to see your Connected Demand.

The names that are shown for new Connected Demand are defined by your DirectConnection. In the Settings tab, you can edit the name, apply a group, code, or add notes. Rates and Partners are not editable.


You will also see a field called Connected Supply. This field shows the name and ID of the Connected Supply that corresponds to your Connected Demand in your DirectConnection’s account. You can refer to this name/ID if there are any issues you need to discuss with your DirectConnection.

You can align your connected demand to supply on the Supply Tags tab. Click +Supply and you can either add manually or copy from existing demand.


Selecting Add Manually will allow a Supply modal to appear, just like when adding supply to a demand tag. When you select Copy From Demand, you can enter a Demand Tag name or ID and copy the associated supply. This process can be done multiple times per Connected Demand.


Note that using this option does not copy priorities; your Connected Demand will be added at priority 1.

Demand Tag Targeting

All targeting that is available for your Demand Tags is also available for your Connected Demand. You also have the option to optimize against specific demand tags that your partner is selling to. To see performance for each demand tag that is buying inventory through this Connected Demand, run a report with buying demand tag in the dimensions.


This report will return a list of SpringServe Demand Tag IDs, which you can target on the Connected Demand level by selecting White List or Black List and entering a comma separated list.


Note that since DirectConnect must be created on the buy-side, you do not have the option to add connected demand. Discuss with your partners if you need more Connected Demand. However, you do have the option to duplicate Connected Demand if you want to apply different domain lists or other targeting.

As soon as you align your Connected Demand to supply, the traffic will start flowing. Note that if the corresponding Connected Supply is inactive in your DC partner’s account, no requests will go to the Connected Demand. Deactivating Connected Demand will have no effect on the corresponding Connected Supply.

DirectConnection Settings

When you click into the name of a DirectConnection, you will see three tabs Connected Supply/Demand, Settings, and Changelog:


In the Settings tab, you will see the contact information for that DirectConnection. To set the information that is displayed on the Direct Connections settings page, go to Settings –> Basic Settings and select the Contact Info tag. For both Connected Supply and Demand you can select a member of your team as the account manager. For Connected Demand, you can also select the default tier.

dc-supply-settings dc-demand-settings

UI Changes

Managed Tags vs. DirectConnect

When you navigate to either your Supply or Demand page, you will see a pillbox where you can select what to show: All Supply/Demand, Managed Tags, or DC Supply/Demand.

If you click on the partner name in the table, you will be taken to the Partner page, which shows tabs for Tags, Settings, Users, and Changelog.

Clicking on the name of a DirectConnection will take you to the page showing tabs for Connected Supply/Demand, Settings, and Changelog.

Tag Graphs

On the waterfall tab of a Supply Tag and the Supply Tags tab of a Demand Tag you now see a graph showing performance on the right hand side. This tag graph can be toggled between minute and hour, showing either performance or financial.



Range compare (today, yesterday, and 7 days ago) is also available for 8 metrics: Fill Rate, Opp Rate, Requests, Opportunities, Impressions, Revenue, Profit (Net), and Margin (Net).


Browser Tab Names

The name of the page is now shown on the browser tabs:


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